At a Glance
- Tasks: Lead and mentor surveyors to achieve sales targets and drive performance.
- Company: Join Instaloft, the UK leader in innovative loft solutions.
- Benefits: Competitive salary, car allowance, fuel card, and quarterly bonuses.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Shape a winning culture and make a real impact in your region.
- Qualifications: Proven leadership in sales or surveying with a data-driven mindset.
The predicted salary is between 47250 - 57750 £ per year.
Regional Sales Manager North
Location: North region. Hybrid - Field based with surveyors. Office base Telford
About Instaloft
Instaloft is the UK leader in raised loft flooring and storage solutions. We help homeowners unlock safe usable loft space with the only BBA approved raised loft system, LoftZone. Demand is strong and we are investing in talent to take sales performance to the next level.
The opportunity
This is a hands-on leadership role where you will shape results every day. You will not carry out your own surveys or sales appointments. Instead, you will be the mentor, coach, and first point of contact for surveyors in your region. Your focus will be to drive high performance to hit KPIs and sales targets, building a winning culture across multiple depots. If you love being present in the field guiding people to better results and turning data into action, this is for you. High earning potential comes through a strong base package and a quarterly bonus tied to team results.
What you will do:
- Provide day-to-day management and support to surveyors across your depots
- Monitor depot level KPIs and performance against sales volume targets
- Make regular in-person visits with surveyors to provide ongoing training and development
- Support operations with ongoing technical training to reduce survey errors
- Track individual performance trends, issues, and opportunities
- Run structured reviews, set clear expectations, and give timely feedback
- Address underperformance with supportive improvement plans
- Motivate and challenge surveyors to achieve and exceed targets
- Be visible, involved, and responsive as the first point of contact for sales queries
- Assist in recruitment, onboard, and train new surveyors as needed for your region
- Use available data to guide decisions and report on regional performance trends and challenges
- Report to the National Sales Manager and present to the Senior Leadership Team when required
- Lead depot and regional meetings and join occasional head office sessions
About you:
- Proven people leadership in field sales or surveying teams
- Strong understanding of sales fundamentals and coaching methods
- Data-driven mindset with the ability to create deliverable action plans
- Patient, credible, and action-focused with high standards and empathy
- Full UK driving licence and willingness to travel across the region
How success will be measured:
Performance is tracked at depot level using the same metrics surveyors work to: average order value, discount rate, quote to sale conversion, and total sales volume. Each depot will also have a quarterly sales volume target set by Finance.
Package:
- Base salary: £60,000 per year
- Car or car allowance: £500 / month
- Fuel card
- Quarterly bonus linked to team revenue based on KPIs achieved and sales volume target
Apply:
Send your CV with a cover letter confirming why you believe you are the right fit for this regional leadership role. Only candidates based in the UK and eligible to work in the UK are allowed.
Area Sales Manager - Hybrid employer: Instaloft LTD
Instaloft Ltd is an excellent employer for those looking to kickstart their career in installation, offering comprehensive training and a clear path to advancement. With a supportive work culture and competitive salary progression, employees can expect to grow from an Assistant Installer to a Head Installer, all while working locally in the Braintree area. The company values its team members and provides a rewarding environment where hard work and dedication are recognised and rewarded.
