At a Glance
- Tasks: Drive commercial success in diverse events, securing partnerships and maximising revenue.
- Company: Purpose-driven organisation with a focus on impactful events.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a high-performing team and elevate your career in a vibrant sector.
- Why this job: Lead innovative event sales and make a real difference in the industry.
- Qualifications: 10+ years in event sales with a strong network and proven success.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.
This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.
Base pay range
Direct message the job poster from Inspiring Search
Responsibilities
- Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
- Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
- Work within a high-performing sales team to achieve clear KPIs and individual sales targets
- Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
- Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience
- Accurately forecast and report on event revenue performance, pipeline development, and commercial trends
- Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities
- Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio
- Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise
General Responsibilities
- Undertake any additional duties as reasonably directed by Management
- Adhere to company practices and procedures
- Promote collaboration and communication across teams and departments
- Represent the organisation with professionalism and integrity in all external interactions
Person Specification
Experience and Skills:
- 10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets
- Strong network of senior decision-makers across relevant sectors
- Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams
- Excellent negotiation, presentation, and relationship management skills
- Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends
- Strong financial acumen with experience in forecasting, budgeting, and commercial reporting
- Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools
- Confident and credible representative of the brand at senior level
Attributes
- Strategic and entrepreneurial thinker with a hands-on approach
- Highly organised, commercially astute, and results-focused
- Ambitious, proactive, and tenacious in pursuit of new opportunities
- Creative problem-solver with a passion for delivering exceptional partner experiences
- Positive and purpose driven and aligned with the brand’s values and mission
Seniority level
- Director
Employment type
- Full-time
Job function
- Sales and Business Development
Industries
- Events Services and Professional Training and Coaching
Event Sales Director employer: Inspiring Search
As an Event Sales Director at our purpose-driven organisation, you will thrive in a dynamic and collaborative work culture that prioritises innovation and excellence. We offer competitive compensation, comprehensive benefits, and ample opportunities for professional growth, all while being part of a passionate team dedicated to creating impactful events. Join us in a vibrant location where your contributions will be valued, and your career can flourish alongside like-minded professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Director
✨Network Like a Pro
Get out there and mingle! Attend industry events, networking forums, and even casual meet-ups. Building relationships with senior decision-makers can open doors to new opportunities that you might not find online.
✨Show Off Your Expertise
When you get the chance to chat with potential employers or partners, don’t hold back! Share your insights on market trends and your experience in securing high-value partnerships. This will position you as a knowledgeable candidate who can add real value.
✨Craft Compelling Proposals
If you’re asked to present ideas or proposals, make them shine! Use data and insights to back up your suggestions, and align them with the brand’s objectives. A well-thought-out proposal can set you apart from the competition.
✨Stay Organised and Follow Up
Keep track of your conversations and follow up with contacts after events. A simple message thanking them for their time can keep you top of mind. Plus, it shows your proactive approach and dedication to building those relationships.
We think you need these skills to ace Event Sales Director
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 10-12+ years of experience in sponsorship and event sales. We want to see how you've smashed those commercial targets and built strong relationships with senior decision-makers.
Craft Compelling Proposals:When you write your application, think about how you can create insight-led proposals that align with our brand objectives. We love creativity, so don’t hold back on showcasing your unique approach!
Be Results-Driven:We’re looking for someone who’s ambitious and results-focused. In your application, share specific examples of how you’ve driven revenue and achieved KPIs in past roles. Numbers speak volumes!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Inspiring Search
✨Know Your Numbers
As an Event Sales Director, you'll need to demonstrate your financial acumen. Be prepared to discuss your past sales performance, including specific figures and percentages that showcase how you've exceeded targets. This will show your potential employer that you can drive revenue effectively.
✨Showcase Your Network
Your connections are crucial in this role. Bring a list of key decision-makers you've worked with and be ready to discuss how you've built those relationships. Highlighting your network will illustrate your ability to secure high-value partnerships.
✨Craft Compelling Proposals
Prepare to talk about your approach to creating event sales proposals. Share examples of how you've aligned proposals with brand objectives and audience insights. This will demonstrate your strategic thinking and creativity, which are essential for the role.
✨Stay Ahead of Trends
Familiarise yourself with current market trends and competitor activities in the events space. Be ready to discuss how you've used this information to inform your strategies in the past. Showing that you're proactive and innovative will resonate well with the interviewers.
