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- Tasks: Drive commercial success in diverse events through strategic partnerships and revenue generation.
- Company: Purpose-driven organisation with a focus on impactful events.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Lead exciting events and make a real difference in the industry.
- Qualifications: 10-12+ years in event sales with a strong network and proven success.
- Other info: Join a high-performing team and elevate your career in a vibrant sector.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.
This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.
Base pay range
Direct message the job poster from Inspiring Search
Responsibilities
- Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
- Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
- Work within a high-performing sales team to achieve clear KPIs and individual sales targets
- Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
- Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience
- Accurately forecast and report on event revenue performance, pipeline development, and commercial trends
- Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities
- Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio
- Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise
General Responsibilities
- Undertake any additional duties as reasonably directed by Management
- Adhere to company practices and procedures
- Promote collaboration and communication across teams and departments
- Represent the organisation with professionalism and integrity in all external interactions
Person Specification
Experience and Skills:
- 10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets
- Strong network of senior decision-makers across relevant sectors
- Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams
- Excellent negotiation, presentation, and relationship management skills
- Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends
- Strong financial acumen with experience in forecasting, budgeting, and commercial reporting
- Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools
- Confident and credible representative of the brand at senior level
Attributes
- Strategic and entrepreneurial thinker with a hands-on approach
- Highly organised, commercially astute, and results-focused
- Ambitious, proactive, and tenacious in pursuit of new opportunities
- Creative problem-solver with a passion for delivering exceptional partner experiences
- Positive and purpose driven and aligned with the brand’s values and mission
Seniority level
- Director
Employment type
- Full-time
Job function
- Sales and Business Development
Industries
- Events Services and Professional Training and Coaching
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Event Sales Director employer: Inspiring Search
Contact Detail:
Inspiring Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Sales Director
✨Network Like a Pro
Get out there and mingle! Attend industry events, networking forums, and even casual meet-ups. Building relationships with senior decision-makers can open doors to new opportunities that you might not find online.
✨Show Off Your Expertise
When you get the chance to chat with potential employers or partners, don’t hold back! Share your insights on market trends and your experience in securing high-value partnerships. This will position you as a knowledgeable candidate who can add real value.
✨Tailor Your Approach
Every conversation is a chance to showcase how you can meet their specific needs. Be ready to discuss how your skills align with their goals, especially in driving B2B and B2C sponsorships. Customising your pitch can make all the difference!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our purpose-driven organisation.
We think you need these skills to ace Event Sales Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for events and sales shine through! We want to see that you’re not just looking for a job, but that you genuinely care about driving commercial success in the events industry.
Tailor Your Experience: Make sure to highlight your relevant experience in sponsorship and event sales. We’re looking for someone with a strong track record, so don’t be shy about showcasing your achievements and how they align with our goals.
Be Insightful: Craft compelling proposals that reflect your understanding of market trends and audience insights. We love candidates who can think strategically and creatively, so share your ideas on how to elevate our events portfolio!
Keep It Professional: While we appreciate a friendly tone, remember to maintain professionalism in your application. This is a senior role, and we want to see that you can represent our brand with integrity and credibility.
How to prepare for a job interview at Inspiring Search
✨Know Your Numbers
As an Event Sales Director, you'll need to demonstrate your financial acumen. Be prepared to discuss your past sales performance, including specific figures and percentages that showcase how you've exceeded targets. This will show your potential employer that you can drive revenue effectively.
✨Showcase Your Network
Your connections are crucial in this role. Bring a list of key decision-makers you've worked with in the past and be ready to discuss how these relationships have led to successful partnerships. This will highlight your ability to leverage your network for commercial success.
✨Craft Compelling Proposals
Prepare to talk about your approach to creating event sales proposals. Share examples of how you've aligned proposals with brand objectives and audience insights. This will demonstrate your strategic thinking and creativity, which are essential for this position.
✨Stay Ahead of Trends
Familiarise yourself with current market trends and competitor activities in the events space. Be ready to discuss how you've adapted your strategies based on these insights. This shows that you're not just reactive but proactive in driving innovation and staying competitive.