At a Glance
- Tasks: Manage email marketing, affiliate partnerships, and retail media bookings to drive customer engagement.
- Company: Leading UK gift and gadget retailer with a dynamic growth trajectory.
- Benefits: Employee-owned with bonuses, discounts, hybrid work, and mental health support.
- Other info: Great opportunity for career growth in a vibrant and supportive environment.
- Why this job: Join a fast-paced team and make an impact in the exciting world of eCommerce.
- Qualifications: Experience with CRM platforms and digital marketing, strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Our client is one of the UK’s leading and fastest growing operators in the gift and gadget industry.
This company opened its first store in 2002 and, over the next few years, established its position in the niche gadget and gifting retail sector.
The business has subsequently grown both organically and through a series of acquisitions and now has unrivalled reach into its market through retail stores nationwide, multiple ecommerce channels and wholesale distribution to some of the UK’s top retail brands.
Job Purpose
The CRM & Partnerships Executive is responsible for supporting the Senior Digital Marketing Manager in creating, sending & analysing emails to customers, including campaigns & automation flows.
They will also lead on affiliate & partnership activity for the company website, working with our affiliate agency & external suppliers/brands.
Responsibilities
- CRM
- Manage the end-to-end email marketing process, including strategy, campaign planning, segmentation, content creation, testing, and performance analysis.
- Ensure email campaigns are aligned with marketing calendars, trading moments, and customer journeys.
- Design and execute automated customer email journeys (welcome, abandon browse, abandon checkout, win back, sunset etc.)
- Develop segmentation strategies using zero-party data, pop-ups, on-site activity and purchase history.
- Build and segment customer audiences to drive relevant and personalised email experiences.
- Continuously improve performance by running A/B tests.
- Work cross-functionally with the buying, merchandising, design, customer services and store teams, as well as the wider ecommerce team.
- Regularly analyse and report on results to refine strategies and drive performance.
- Track CRM metrics including open/click rates, conversion, ROI, revenue, CAC, retention, repeat purchase rate, churn, AOV, discount redemption, loyalty participation, CLV and CSAT.
- Ensure we are meeting our KPI’s for each metric, proposing and implementing solutions if we fall below any KPI’s.
- AFFILIATES
- Manage relationships and comms with our catalogue of affiliate partners, working closely with our affiliate network Adtraction.
- Negotiate increases or decreases to commission rates for affiliates, where needed, with manager approval.
- Identify and onboard new partners with Adtraction. Also, identify and partners that should be removed from the programme
- Help decide on, arrange and analyse affiliate tenancy packages for Christmas and potentially outside of peak, with manager approval.
- Create incentives for affiliate partners including discount codes, with manager approval.
- Provide affiliates with product feeds, banners and promotional material, where needed.
- Attend affiliate events like PI Live and Affilifest, to build relationships with partners, meet new affiliates & gather insights from talks.
- Work through affiliate transaction approvals once a month, ensuring the cost falls within the agreed percentage.
- Track KPI’s including revenue, traffic, conversion, AOV, CPA, ROAS.
- Analyse affiliate/campaign results and optimise performance to achieve the best ROI.
- PARTNERSHIPS
- Reach out to suppliers/brands to get retail media bookings, working with the Head of Buying.
This will be periodic and will include Christmas, Father’s Day, Halloween and other seasonal events.
- Follow through Retail Media bookings from start to finish, including terms and conditions, invoices, email/banner design/creation and post activity analysis.
- Work with brand partners, including Funko, Disney, Netflix & others, to secure investment in marketing campaigns, data for the buying team, or collaborations for social media.
The Person We Are Looking For
- Ideally has demonstratable experience of using CRM platforms, Klaviyo being preferable,
- Some experience in digital marketing, preferably retail/e Commerce.
- Ability to work in a fast-paced environment.
- Strong communication and collaboration skills.
- Commercially focused with strong execution.
- High attention to detail.
- Strong problem-solving and prioritisation skills.
- Confident presenting results to stakeholders.
Benefits of Role
- Employee-Owned Business including potential Annual Bonus
- Life Insurance
- Up to 30% staff discount
- Hybrid working (three days required in office)
- Retail Trust membership - free mental health and wellbeing support for employees and their immediate family, plus shopping discounts and rewards
- #J-18808-Ljbffr
CRM & Partnerships Executive in Dorking employer: Inspiring Search
Join a dynamic and innovative solutions provider that values positivity and results-driven individuals. With a strong focus on employee growth, our collaborative work culture fosters long-term client relationships and encourages professional development in the thriving software and technology sector. Located in the UK, we offer unique opportunities for career advancement and a supportive environment that celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Partnerships Executive in Dorking
✨Show Your Creative Side
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We think you need these skills to ace CRM & Partnerships Executive in Dorking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Inspiring Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Inspiring Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Inspiring Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Inspiring Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Inspiring Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Inspiring Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
