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- Tasks: Drive customer engagement through smart email campaigns and optimise subscription journeys.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer experiences and driving subscriptions.
- Qualifications: Experience with Braze, strong copywriting skills, and data-driven mindset.
- Other info: Collaborative environment with a focus on continuous learning and improvement.
The predicted salary is between 36000 - 60000 £ per year.
Are you a hands-on, experienced Braze CRM Specialist? Are you comfortable with segmentation & automation whilst competent using performance data? Experience of driving conversion to subscriptions would be highly desirable.
About the role: We’re hiring a specialist-level Braze marketer to run customer email communications and on-site/website journeys for our prize draw product. Customers can enter as a one-off or subscribe (automatic monthly payment). Your goal is to use smart segmentation, persuasive messaging, and well-built journeys to increase subscription conversion from one-off entrants while protecting customer trust and brand quality. You’ll be hands-on in Braze building Canvases, launching campaigns, testing, and using performance data to iterate.
Key responsibilities:
- Build and optimize Braze Canvases and campaigns that move customers from one-off entry to subscriber.
- Create lifecycle journeys across key moments: onboarding, post-entry, reminders, renewal nudges, churn prevention, win-back/reactivation.
- Set up and maintain segmentation using behavioural and transactional signals (entry history, engagement, frequency, recency, intent).
- Write and iterate email copy (subject lines, body, CTAs) with strong marketing sensibility and conversion focus.
- Personalize messaging using Braze attributes, events, and templating (e.g., Liquid, dynamic content).
- Run A/B tests (messaging, timing, cadence, offer framing, journey logic); document learnings and roll out improvements.
- Monitor and report on performance: subscription conversion, engagement, deliverability metrics, churn/retention signals.
- Collaborate with product/data/engineering to ensure tracking and customer data support targeting and measurement.
- Own campaign QA: links, tracking parameters, rendering, compliance, and best-practice list hygiene.
Requirements:
- 24+ years hands-on experience with Braze (segmentation, Campaigns, Canvases, reporting).
- Strong understanding of lifecycle marketing and conversion journeys.
- Confident working with data and metrics; able to translate analysis into clear actions.
- Strong copywriting and messaging instincts (value framing, clarity, CTA discipline).
- Comfortable juggling multiple campaigns and priorities with great attention to detail.
Nice to have:
- Experience driving conversion to subscriptions (one-off to recurring revenue).
- Familiarity with deliverability basics (spam rates, unsubscribe management, sender reputation).
- Experience working with event tracking/tools (GA4, Mixpanel, Amplitude) or data warehouses.
- Exposure to on-site personalization or multi-channel orchestration beyond email.
What success looks like:
- Measurable lift in subscription conversion from one-off customers.
- Strong engagement without harming deliverability (healthy unsubscribe/spam complaint rates).
- A consistent testing cadence with documented learnings and continuous iteration.
- Clean, scalable segments and journeys that can expand with product growth.
Braze CRM Specialist employer: Inspiring Search
Contact Detail:
Inspiring Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Braze CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Braze. Highlight your successes in segmentation and automation to grab attention and prove you're the right fit.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and Braze. Be ready to discuss your experience with lifecycle marketing and how you've driven conversions in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Braze CRM Specialist
Some tips for your application 🫡
Show Off Your Braze Skills: Make sure to highlight your hands-on experience with Braze in your application. We want to see how you've used segmentation and automation to drive results, so don’t hold back on those details!
Craft Compelling Copy: Since strong copywriting is key for this role, take the time to showcase your messaging skills. Whether it’s subject lines or CTAs, let us see your marketing sensibility shine through in your application.
Data-Driven Decisions: We love candidates who can work with data! Share examples of how you’ve used performance metrics to inform your strategies and improve conversion rates. It’ll show us you’re not just about creativity but also about results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Inspiring Search
✨Know Your Braze Inside Out
Make sure you’re well-versed in all things Braze. Familiarise yourself with Canvases, segmentation, and campaign optimisation. Be ready to discuss specific examples of how you've used these features to drive conversion and improve customer journeys.
✨Showcase Your Data Skills
Prepare to talk about your experience with performance data. Think of instances where you’ve analysed metrics to inform your strategies. Being able to translate data insights into actionable steps will impress the interviewers.
✨Craft Compelling Messaging
Since strong copywriting is key for this role, come prepared with examples of email copy or messaging you've created. Highlight how your writing has driven engagement and conversions, and be ready to discuss your thought process behind it.
✨Demonstrate Your Testing Mindset
Be ready to discuss your approach to A/B testing. Share specific tests you've run, what you learned from them, and how you applied those learnings to improve future campaigns. This shows your commitment to continuous improvement and data-driven decision-making.
