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- Tasks: Run customer email communications and optimise journeys for our prize draw product.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by increasing subscription conversions and enhancing customer experiences.
- Qualifications: 2-4 years of hands-on Braze experience and strong copywriting skills.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
Are you a confident Braze CRM specialist? We’re hiring a specialist-level Braze marketer to run customer email communications and on-site/website journeys for our prize draw product. Customers can enter as a one-off or subscribe (automatic monthly payment). Your goal is to use smart segmentation, persuasive messaging, and well-built journeys to increase subscription conversion from one-off entrants while protecting customer trust and brand quality. You’ll be hands-on in Braze—building Canvases, launching campaigns, testing, and using performance data to iterate.
Key responsibilities
- Build and optimize Braze Canvases and campaigns that move customers from one-off entry → subscriber.
- Create lifecycle journeys across key moments: onboarding, post-entry, reminders, renewal nudges, churn prevention, win-back/reactivation.
- Set up and maintain segmentation using behavioral and transactional signals (entry history, engagement, frequency, recency, intent).
- Write and iterate email copy (subject lines, body, CTAs) with strong marketing sensibility and conversion focus.
- Personalize messaging using Braze attributes, events, and templating (e.g., Liquid, dynamic content).
- Run A/B tests (messaging, timing, cadence, offer framing, journey logic); document learnings and roll out improvements.
- Monitor and report on performance: subscription conversion, engagement, deliverability metrics, churn/retention signals.
- Collaborate with product/data/engineering to ensure tracking and customer data support targeting and measurement.
- Own campaign QA: links, tracking parameters, rendering, compliance, and best-practice list hygiene.
Requirements
- 2–4+ years’ hands-on experience with Braze (segmentation, Campaigns, Canvases, reporting).
- Strong understanding of lifecycle marketing and conversion journeys.
- Confident working with data and metrics; able to translate analysis into clear actions.
- Strong copywriting and messaging instincts (value framing, clarity, CTA discipline).
- Comfortable juggling multiple campaigns and priorities with great attention to detail.
Nice to have
- Experience driving conversion to subscriptions (one-off → recurring revenue).
- Familiarity with deliverability basics (spam rates, unsubscribe management, sender reputation).
- Experience working with event tracking/tools (GA4, Mixpanel, Amplitude) or data warehouses.
- Exposure to on-site personalization or multi-channel orchestration beyond email.
What success looks like
- Measurable lift in subscription conversion from one-off customers.
- Strong engagement without harming deliverability (healthy unsubscribe/spam complaint rates).
- A consistent testing cadence with documented learnings and continuous iteration.
- Clean, scalable segments and journeys that can expand with product growth.
Braze CRM Marketing Specialist employer: Inspiring Search
Contact Detail:
Inspiring Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Braze CRM Marketing Specialist
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even a foot in the door for that Braze CRM Marketing Specialist role.
✨Tip Number 3
Prepare for interviews by practising common questions related to Braze and lifecycle marketing. Use specific examples from your experience to demonstrate your skills and how you can drive subscription conversions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us at StudySmarter!
We think you need these skills to ace Braze CRM Marketing Specialist
Some tips for your application 🫡
Show Off Your Braze Skills: Make sure to highlight your hands-on experience with Braze in your application. We want to see how you've built Canvases and launched campaigns, so don’t hold back on the details!
Craft Compelling Copy: Since strong copywriting is key for this role, take the time to showcase your best email copy examples. We love persuasive messaging that drives conversions, so let your writing shine!
Data-Driven Decisions: We’re all about using data to inform our strategies. In your application, mention how you’ve used performance metrics to iterate on campaigns and improve results. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Inspiring Search
✨Know Your Braze Inside Out
Make sure you’re well-versed in all things Braze. Familiarise yourself with building Canvases, launching campaigns, and using performance data. Being able to discuss specific examples of your past work with Braze will show your hands-on experience and confidence.
✨Showcase Your Copywriting Skills
Prepare to demonstrate your copywriting prowess. Bring examples of email copy you've written, focusing on subject lines, body content, and CTAs. Be ready to discuss how you’ve used persuasive messaging to drive conversions in previous roles.
✨Understand Lifecycle Marketing
Brush up on lifecycle marketing concepts and be prepared to discuss how you would create effective customer journeys. Think about how you can move customers from one-off entries to subscriptions and be ready to share your strategies for onboarding, reminders, and churn prevention.
✨Data-Driven Decision Making
Be ready to talk about how you use data to inform your marketing decisions. Discuss any A/B testing you've conducted, what you learned, and how you iterated on your campaigns. Showing that you can translate data into actionable insights will impress the interviewers.
