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- Tasks: Lead exciting CRM campaigns and enhance customer journeys for a new product launch.
- Company: Join an award-winning media company known for innovative interactive shows.
- Benefits: Competitive salary, hybrid working, and a chance to shape a new product.
- Why this job: Be part of a dynamic start-up team making waves in the media industry.
- Qualifications: Experience in customer engagement campaigns; familiarity with Braze is a plus.
- Other info: Great career growth potential and a collaborative team environment.
The predicted salary is between 36000 - 60000 £ per year.
Are you confident in delivering end-to-end multi-channel CRM campaigns, including personalised website user journeys, and automated email, SMS, and lifecycle campaigns that drive and maintain sales and subscriptions? Our award-winning media client is seeking a Marketing Automation & CRM Manager. You will support the building and execution of the CRM and customer lifecycle programmes for a new product launch.
About the Client:
The company invented and holds a patent for mass interaction TV events. It currently runs the votes for Love Island, Britain’s Got Talent and I’m A Celebrity Get Me Out of Here! As well as providing innovative competition platforms and interactive quiz shows. The media industry has recognised it for producing the world’s first truly interactive competition show, The Singer Takes It All on Channel 4. Over the years they have received a number of national and international awards, including 'Best Platform Innovation', 'Best App' and 'Best Multi-platform Project' by Broadcast Magazine; BAFTA's TV Craft Awards short-listing and winning IBC’s international innovation award.
About the Team:
You would be joining a new start-up team within the established business to launch a new consumer-facing online competition product. The team will consist of experts in different fields who will work together with the support of the development team, as well as those of our project sponsors. The team will act like a mini business in its own right.
About this role:
As the Marketing Automation Manager, you will support the building and execution of the CRM and customer lifecycle programmes for a new product launch. The responsibilities of this role are to build and execute the CRM and lifecycle campaigns, ensuring that we maximise initial sales and subscriptions, and engage with customers over time to maximise retention rates, drive subscription upgrades and grow overall customer lifetime value.
Your role is central to delivering end-to-end multi-channel CRM campaigns, including personalised website user journeys, and automated email, SMS, and lifecycle campaigns that drive and maintain sales and subscriptions. Prior experience with Braze platforms is preferred, but not required.
You Will:
- Build and execute the CRM programme for a new business that has a great product and an extensive advertising budget across the full customer lifecycle - from onboarding, to reactivation and ARPU optimisation.
- Support in driving the KPIs for the business: engagement, retention, lifetime value, and churn reduction.
- Deliver campaigns and lifecycle automations for key customer segments, including re-engagement and up-sell opportunities, along with increasing ARPU of existing customers.
- Support in the refining of marketing campaigns, promotions and user journeys.
- Demonstrate an analytical mindset and understanding of customer behaviour, preferences, and develop predictive analytics.
- Be a key part of a small but mighty CRM team, managing campaigns and leading on testing, learning, the building of segmentations and delivering continuous improvement.
Work with data analysts to:
- Identify trends, patterns and customer segments.
- Build and scale segmentation, automation, and personalisation.
Work with the product team to:
- Add features and enhancements to the website.
- Refine the onboarding journeys and returning journeys.
The ideal candidate:
- Prior experience in creating and implementing customer engagement campaigns in retail or subscription businesses.
- A successful track record with tangible, measurable results.
- Experience using Braze customer engagement platform (or similar customer engagement platform) to design personalised user experiences and customer engagement.
- An advantage if you have experience in any of the following: Lotteries, online competitions, digital games, gambling and/or retail subscriptions.
- Enjoys the spirit of working in a start-up environment and is willing to muck-in, use your initiative and take responsibility.
Benefits:
- You are joining at the start of a new enterprise with a big product that will reach tens of millions of customers.
- Potential career path as the company grows and within our investor partners.
- The freedom to use your initiative.
- The benefit of working in a tight team with clear objectives.
- Company pension (or we pay into your private pension). Employer contribution of TBC%.
- Hybrid working - in the early stages of building the team and launching the product, we would like the team to work together in the office for 3 out of 5 days with the potential for greater flexibility in the future.
Marketing Automation & CRM Manager in London employer: Inspiring Interns
Contact Detail:
Inspiring Interns Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & CRM Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with CRM campaigns and customer engagement. Share specific examples of how you've driven sales and subscriptions in the past – numbers speak volumes!
✨Be Ready to Adapt
The media industry is fast-paced and ever-changing, so be prepared to showcase your flexibility. Talk about how you've successfully navigated changes in previous roles and how you can bring that adaptability to their new product launch.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting new venture.
We think you need these skills to ace Marketing Automation & CRM Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM campaigns and customer engagement. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills: Since this role involves understanding customer behaviour and preferences, include examples of how you've used data to drive decisions in past roles. We love a candidate who can demonstrate an analytical mindset!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our start-up vibe, so don’t be afraid to show us what makes you unique and how you can contribute to our team culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Inspiring Interns
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially if you have experience with platforms like Braze. Be ready to discuss how you've successfully executed multi-channel campaigns in the past, focusing on customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've identified trends or patterns in customer behaviour. Highlight how these insights led to successful campaign adjustments or improvements in customer lifetime value.
✨Emphasise Team Collaboration
Since you'll be part of a small team, it’s crucial to show that you can work well with others. Share experiences where you’ve collaborated with cross-functional teams, particularly in refining user journeys or enhancing product features.
✨Be Ready to Muck In
This role is in a start-up environment, so be prepared to discuss your willingness to take initiative and tackle various responsibilities. Share examples of times when you’ve gone above and beyond to ensure project success, showing your adaptability and commitment.