Business Development Executive in London

Responsibilities:

• Sales & Negotiation:
  • Prospecting & Lead Generation: Research and identify potential advertisers, ensuring a steady stream of qualified leads. Initiate contact through warm/cold outreach to obtain meetings to build a robust sales pipeline.
  • Consultative Selling: Understand client objectives and challenges to propose tailored advertising solutions that deliver measurable ROI. Build trust through strong questioning techniques and a problem-solving approach.
  • Negotiation & Closing Deals: Facilitate contract negotiations, ensuring agreements satisfy both client needs and company goals. Ensure all aspects of the deal, from pricing to deliverables, are clearly defined.
  • Pipeline Management: Use CRM tools to monitor leads, track progress, and maintain up-to-date records on prospects, renewals, and client interactions.
  • Achieving Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales goals through effective planning, execution, and follow-up.
• Industry & Product Knowledge:
  • Media Planning & Buying: Understand how agencies allocate budgets across channels, identifying opportunities offering to feature on OOH plans.
  • Performance Metrics & ROI: Clearly articulate key metrics like impressions, reach, frequency, and dwell time, helping clients measure the impact of their campaigns.
  • Market Awareness: Stay informed about trends in OOH advertising, and how Gen Z & Student Gen Z interests, brand preferences and values are evolving.
  • Competitor & Brand Awareness: Track competitor activities and use insights to position E24 strategically. Stay updated on client industries, product launches, and market challenges to provide relevant solutions.
• Client Relationship Management:
  • Account Management: Develop and maintain long-term relationships with advertisers, ensuring repeat business and upselling opportunities. Act as a trusted advisor to key stakeholders.
  • Stakeholder Engagement: Regularly engage with media agencies, OOH agencies, and direct clients to build rapport and ensure alignment with their campaign goals.
  • Persuasion & Influence: Present compelling arguments and evidence to convince clients of the value and impact of offerings, adapting strategies to different decision-makers based on their personas and preferences.
• Communication & Presentation Skills:
  • Storytelling & Pitching: Develop compelling sales presentations and proposals that highlight E24’s unique value proposition, backed by audience data and campaign success stories.
  • Data-Driven Selling: Leverage analytics and audience insights to craft persuasive sales arguments and demonstrate the effectiveness of OOH advertising.
  • Public Speaking: Deliver impactful presentations to clients and agency teams, effectively communicating E24’s capabilities with confidence and precision.
• Technical & Analytical Skills:
  • CRM Proficiency: Utilize platforms like DMT (internal Booking System) and Monday.com for task management, pipeline management, and client relationship management, ensuring efficiency and accuracy.
  • Report Analysis: Analyse sales figures and historical sales reports to uncover insights, identify trends, and pinpoint growth opportunities.
  • Forecasting: Provide weekly sales forecasts based on pipeline activity, campaign value, and market conditions to inform leadership and planning.
  • Competency with Microsoft Office: Utilising Excel, PowerPoint and Word to complete daily sales tasks. Canva skills a bonus.
• Resilience & Adaptability:
  • Handling Objections: Address client concerns and objections effectively, refining approaches to secure positive outcomes.
  • Time Management: Prioritise tasks across multiple clients, campaigns, and deadlines, ensuring timely follow-up and post-campaign evaluations.
  • Continuous Learning: Regularly update industry knowledge and explore resources to refine sales skills and techniques and stay ahead of market trends.