Field Sales Representative

Responsibilities

• Develop and execute a sales strategy to grow revenue and market share within the assigned territory.
• Identify and pursue new business opportunities with retailers, wholesalers, restaurants, and food service providers.
• Build and maintain strong relationships with existing customers, ensuring exceptional service and satisfaction.
• Conduct regular customer visits, provide product knowledge, and offer tailored solutions based on customer needs.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for growth.
• Collaborate with internal teams, including logistics and operations, to ensure timely and efficient delivery of products.
• Meet and exceed sales targets and key performance indicators (KPIs).

Provide accurate sales reports, forecasts, and market feedback to management.

Person Specification

• Previous experience working with retailers or food service providers – required
• Previous experience with pricing strategies and seasonal trends in fresh produce sales – required
• Proven experience in sales, preferably within the fresh produce, food, or FMCG industry.
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently, manage time effectively, and prioritise tasks.
• A passion for fresh produce and knowledge of industry trends.
• Valid driver’s license and willingness to travel within the assigned territory.
• Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.

Compensation details

• Salary of £28-32,000 per year with commission structure (salary negotiable – depending on experience)
• Pension Scheme
• Holidays (28 in total – this includes normal bank holidays)
• Produce Pantry (free food)
• Employee discounts on stock
• Company vehicle or mileage reimbursement.
• Opportunities for professional growth and development.

Hybrid Role (office based 1-2 days per week)

Working Hours :

We are open 7 days a week and this role will involve you working 5 days a week.

Monday – Friday / 08 : 30 – 17 : 00 (some flexibility required).

Wholegood is based in a Warehouse in Greenford, West London.