Marketing Executive in London

Reporting to the Marketing Director, the successful candidate will help create, manage and deliver content marketing assets for the brand across all markets, ensuring that all assets comply with the Brand Guidelines and Tone of Voice.

In particular, they will

• Have a consumer-first mind-set
• Be a creative thinker with an ability to transmit their passion for food into stand-out consumer-relevant content
• Have experience in creating content that engages with consumers across digital and physical touchpoints (websites, SEO, email, blogs, social media and in shopper marketing).
• Work closely with the Marketing Director in establishing & updating the Brand Guidelines and Tone of Voice documents and ensuring consistency of brand and messaging in all we do
• Be an excellent project manager, liaising with both internal and external stakeholders to create and execute the content marketing strategy
• Be able to inspire, motivate, lead and develop a team of less experienced individuals to deliver as per our high standards
• Be a self-motivated, driven individual with great interpersonal and communication skills
• Manage consumer queries, complaints and comments via the website and social channels on a daily basis, responding swiftly and in the style of the company.
• Knowledge and skills
• Experience of the FMCG space (ideally, but not essentially, in food)
• Copy writing
• Agency management (creative and PR)
• Social media management (Facebook, Instagram, You Tube, Pinterest and Tik Tok)
• Brand management experience
• PR & Influencer experience
• Passionate about food
• Excellent written and spoken English
• Eye for detail, flair for design
• Ability to foster and cultivate strong relationships internally and externally
• Excellent project management
• Focus on executing within budget and on time
• Contact types (internal and external)
• Organisation-wide (Australia, Canada, India and the UK with further international expansion planned)
• PR agencies
• Influencers and bloggers in all markets
• UK-based content creation team (internally & externally)
• Preferred experience
• Experience in content marketing, in a client-side FMCG environment (preferably with some in the food industry) or agency-side
• Social media content creation, execution and monitoring (paid and organic)
• Creative agency management (video, photography and graphic design)
• All round extensive digital marketing experience
• PR Agency experience (agency briefing and management, events management)
• Regular monitoring and reporting of performance

Work environment and physical demands

• No unusual physical work environment demands
• Able to work from the London office for 2-3 days a week (as required by the Business)
• Competencies critical to this position Core competencies Functional competencies
• Creative and a lateral thinker
• Strong communication skills
• Hands-on, can-do attitude
• Influence the organization re: content marketing best practice
• Team work and collaboration
• Self-motivated
• Strong focus on deliverables
• Strives for excellence in execution
• Adaptable and resilient
• Interested in working in dynamic, fast growing environment
• Numerate
• Excellent knowledge of all social channels
• Superb copy writing skills and ability to flex style
• Visual content development
• Good understanding of the influencer marketing space
• Excellence in project management
• Experienced in use of industry standard social listening and content management tools
• Demonstrates analytical rigor