Campaign Manager (FTC)

Campaign Manager (FTC)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage exciting campaigns and communications for M&S customers, driving engagement and loyalty.
  • Company: Join M&S, a leading retailer committed to innovation and customer satisfaction.
  • Benefits: Enjoy 25 days holiday, smart working options, and a corporate medical cash plan.
  • Why this job: Be part of a dynamic team that values creativity, data-driven decisions, and continuous improvement.
  • Qualifications: Looking for adept campaign managers with strong analytical and leadership skills.
  • Other info: Diversity is celebrated here, with community groups supporting various interests and backgrounds.

The predicted salary is between 36000 - 60000 £ per year.

Campaign Manager – 9 months FTC

You will be delivering relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love.You could be managing the end to end delivery yourself – or working closely with our BU marketing teams – to deliver incremental value for the business and our members , behaviour change within the customer base, and a step change in how we reward our more valuable customers.

You’ll be an adept campaign manager – used to collaborating across teams and maintaining a critical path. You’ll be comfortable marrying creative thinking and data to design communications – and you’ll constantly be looking to improve engagement and metrics.

KEY ACCOUNTABILITIES & RESPONSIBILITIES

  • Own the end to end delivery of customer communications, including instore, emails, banners, and push notifications. Work closely with teams to deliver into other channels including onsite, paid and ATL.
  • Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base.
  • Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
  • Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings.
  • Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards
  • Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes
  • Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated
  • Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications
  • Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement
  • Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)

KEY EXPERIENCE

  • Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge
  • Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M&S from competitors
  • Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things
  • People & Leadership skills – communications, leadership and talent development skills.

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

  • 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
  • Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
  • Pension Scheme – helping you save towards your retirement home in the sun!
  • Corporate Medical Cash Plan – claim back the cost of your medical treatments.
  • Smart Working Options – spend up to 40% of your working week from home.
  • So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
  • Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
  • Cycle to Work Scheme – save on the cost of biking to work.
  • Monthly Employee Awards – Employee of the Month programme with £250 bonus
  • Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
  • Referral scheme – know the perfect person to join the team? You could bag £1,500 for a putting a good word in.
  • Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
  • Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.


We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.

#LI-NW1

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Campaign Manager (FTC) employer: Inspired Thinking Group

At M&S, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and creativity. As a Campaign Manager, you'll enjoy a competitive salary alongside generous benefits such as 25 days of holiday, smart working options, and a strong focus on employee wellbeing. With ample opportunities for personal and professional growth, and a commitment to diversity and community engagement, M&S is the perfect place for those seeking meaningful and rewarding employment.
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Contact Detail:

Inspired Thinking Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Campaign Manager (FTC)

✨Tip Number 1

Familiarise yourself with M&S's brand values and customer loyalty strategies. Understanding their approach to personalisation and engagement will help you align your ideas with their goals during discussions.

✨Tip Number 2

Network with current or former employees in similar roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.

✨Tip Number 3

Stay updated on the latest trends in customer loyalty and marketing communications. Being able to discuss recent developments or successful campaigns from competitors can demonstrate your industry knowledge.

✨Tip Number 4

Prepare examples of how you've successfully managed campaigns in the past, particularly those that involved collaboration across teams. Highlighting your experience in delivering measurable results will set you apart.

We think you need these skills to ace Campaign Manager (FTC)

Campaign Management
Data Analysis
Creative Thinking
Collaboration Skills
Communication Skills
Project Management
Customer Engagement Strategies
Performance Metrics Optimisation
Problem-Solving Skills
Commercial Awareness
Brand Management
Continuous Improvement
Stakeholder Management
Knowledge of Marketing Channels

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in campaign management, collaboration across teams, and data-driven decision-making. Use specific examples that demonstrate your ability to deliver successful campaigns.

Craft a Compelling Cover Letter: In your cover letter, express your passion for creating engaging customer communications. Mention how your skills align with the key accountabilities listed in the job description, such as optimising campaigns and improving engagement metrics.

Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform campaign strategies and measure success, as this is crucial for the role.

Highlight Collaboration Experience: Since the role involves working closely with various teams, make sure to highlight any past experiences where you successfully collaborated with others. This could include working with marketing, analytics, or creative teams to achieve common goals.

How to prepare for a job interview at Inspired Thinking Group

✨Showcase Your Campaign Management Skills

Be prepared to discuss your previous experience in managing campaigns from start to finish. Highlight specific examples where you successfully collaborated with different teams and how you ensured timely delivery while meeting budget constraints.

✨Emphasise Data-Driven Decision Making

Since the role involves working closely with Analytics and Data Science teams, demonstrate your ability to leverage data for campaign optimisation. Share instances where you used metrics to improve engagement or drive behaviour change among customers.

✨Demonstrate Creative Thinking

The role requires marrying creative ideas with data insights. Prepare to discuss how you've previously designed innovative communications that resonated with customers, and be ready to brainstorm new ideas during the interview.

✨Stay Updated on Industry Trends

Research current loyalty and communication trends within the retail industry and beyond. Be ready to share your thoughts on how these trends could be applied to enhance M&S's customer communications and engagement strategies.

Campaign Manager (FTC)
Inspired Thinking Group
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