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- Tasks: Support automotive retailers with marketing expertise and campaign execution.
- Company: Join a dynamic team in the automotive marketing sector.
- Benefits: Enjoy 25 days holiday, wellbeing days, and smart working options.
- Why this job: Make a real impact on local marketing strategies and drive commercial growth.
- Qualifications: Experience in automotive marketing and strong communication skills required.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Field Consultant will be responsible for supporting automotive retailers by delivering onsite marketing expertise, campaign execution, and performance optimisation. The role bridges central marketing strategy and local retailer implementation, ensuring brand consistency, lead generation, and commercial growth across the network.
Key Responsibilities:
- Act as the primary marketing point of contact for assigned retailer or automotive retail partners
- Visit retailer sites regularly to review marketing activity, brand compliance, and local performance
- Build strong relationships with the Head of Business, General Managers, and marketing teams
- Work with the agency onsite support team to implement activities
- Support the rollout of local marketing campaigns
- Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events
- Ensure correct use of brand guidelines across online and offline materials
- Coordinate local activations, events, and promotions to drive showroom traffic and leads
- Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
- Use insights to recommend improvements to retailer marketing strategies
- Produce visit reports, performance reviews, and action plans
- Educate retailer teams on marketing tools, platforms, and best practice
- Provide coaching on digital marketing, lead handling, and customer journey optimisation
- Identify growth opportunities and solve local challenges
- Liaise with central marketing teams and internal agency team
Qualifications & Experience:
- Experience in automotive marketing, or field-based consultancy
- Strong understanding of UK automotive retailer operations
- Knowledge of digital marketing channels (paid media, social, CRM, lead management)
- Excellent communication, presentation, and relationship-building skills
- Ability to analyse data and translate it into actionable recommendations
- Full clean UK driving licence and willingness to travel extensively
Desirable:
- Experience working with OEMs, Retailer groups, or automotive marketing agencies
- Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
- CIM or other marketing qualification
Personal Attributes:
- Commercially minded and results-driven
- Confident, professional, and credible with senior stakeholders
- Highly organised and able to manage a field-based workload
- Proactive, adaptable, and solution-focused
We Value Diversity: We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
What next? If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham employer: Inspired Thinking Group
Contact Detail:
Inspired Thinking Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to field marketing. Think about how you can demonstrate your experience in automotive marketing and your ability to drive results.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Consultant role. Highlight your experience in automotive marketing and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our needs. We love seeing enthusiasm and a personal touch, so let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements and results. Use metrics where possible to demonstrate your impact in previous roles. We’re all about data-driven decisions, so show us what you’ve accomplished!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at Inspired Thinking Group
✨Know Your Automotive Stuff
Make sure you brush up on your knowledge of the automotive industry, especially regarding local retailer operations. Familiarise yourself with current trends and challenges in automotive marketing to show that you’re not just a candidate, but someone who understands the landscape.
✨Showcase Your Relationship-Building Skills
Since this role involves building strong relationships with various stakeholders, prepare examples of how you've successfully managed relationships in previous roles. Think about specific instances where your communication and interpersonal skills made a difference.
✨Be Data-Driven
The job requires analysing marketing KPIs and making recommendations based on data. Come prepared with examples of how you've used data to drive decisions in past roles. This will demonstrate your analytical skills and your ability to translate insights into actionable strategies.
✨Prepare for Practical Scenarios
Expect to discuss how you would handle real-life marketing challenges. Think through potential scenarios related to local marketing campaigns or brand compliance issues, and be ready to share your thought process and solutions. This shows you're proactive and solution-focused.
