Account Director (Integrated - Print, Digital & CRM) in City of Westminster

We are seeking an experienced and commercially astute Account Director to lead key client relationships and deliver integrated marketing solutions across traditional print, digital, and CRM channels. This role requires a unique balance of strategic thinking, data‑driven decision‑making, and operational excellence, combined with strong client leadership and the ability to orchestrate cross‑functional teams to deliver high‑quality, multi‑channel campaigns.

Key Responsibilities

• Act as the senior point of contact for key clients, building trusted, long‑term partnerships.
• Understand client business objectives and proactively identify opportunities for growth.
• Deliver strategic guidance across integrated communications, including print, digital and CRM.
• Lead regular client reviews, presenting performance insights and future recommendations.
• Interpret and leverage data to inform campaign strategy, optimisation, and reporting; apply a strong analytical mindset to evaluate performance and drive continuous improvement.
• Translate complex data insights into clear, actionable recommendations for clients.
• Ensure CRM and digital strategies are aligned with wider marketing objectives.
• Keep clients informed of wider ITG activity regularly and suggest innovative ideas to add value.
• Oversee end‑to‑end delivery of multiple, complex projects across channels, ensuring on‑time, on‑budget, and high‑quality delivery.
• Implement robust processes and workflows to drive efficiency and consistency, manage risk, troubleshoot challenges, and maintain momentum across all workstreams.
• Provide hands‑on support to CRM and Print Management team members during peak activity and holiday periods.
• Bring together internal teams (strategy, creative, data, production, and technology) to deliver integrated solutions, aligning stakeholders around clear objectives, timelines, and deliverables.
• Foster a collaborative, solutions‑oriented team environment, managing and mentoring account managers, operational staff, and production teams.
• Own client budgets, forecasts, and revenue targets; identify upsell and cross‑sell opportunities; ensure strong financial governance and profitability; report commercial and performance activity to the client regularly.

Qualifications

• Significant experience in an Account Director or senior client services role, ideally within an agency or integrated marketing environment.
• Proven experience across print, digital, and CRM marketing.
• Strong analytical and data interpretation skills, with the ability to influence decision‑making.
• Demonstrated expertise in project management and operational delivery.
• Excellent client relationship and stakeholder management skills.
• Ability to manage multiple complex projects simultaneously.
• Commercially aware, with strong budget and revenue management experience.

Desirable Skills

• Experience working with marketing automation or CRM platforms.
• Familiarity with data segmentation, customer journey mapping, and campaign personalisation.
• Experience in highly regulated or data‑rich industries.

Personal Attributes

• Strategic thinker with a hands‑on, delivery‑focused mindset.
• Highly organised with exceptional attention to detail.
• Confident communicator and presenter.
• Collaborative leader who can inspire and align teams.

Benefits

• 25 days holiday + bank holidays, plus a paid Wellbeing Day.
• Flexible bank holidays to honour cultural or religious observances; option to buy or carry over up to 5 extra days.
• Smart Working: up to 40% from home; after 12 months, option to work abroad for up to 90 days a year.
• Enhanced family‑friendly leave, 3 extra days for wedding/honeymoon, and an Employee Assistance Programme.
• Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax‑efficient payroll giving to charities.
• Funding for professional qualifications; monthly Employee of the Month awards (£250 bonus); referral bonuses up to £1,500.
• Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

EEO Statement

We Value Diversity. We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality. We are not only committed to increasing the visibility and recognition of talent from under‑represented groups within our organisation, but the wider industry too. At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.