The HubSpot Systems Analyst will lead the realignment of our HubSpot instance so that it works the way the business actually works. Over the 12-month contract, you will review how HubSpot is configured and used today, work with stakeholders to understand what they need from it, and reshape the system - properties, objects, pipelines, workflows, permissions and reporting - to meet those needs.
This is a hands-on role for someone who enjoys untangling a system that has grown organically and leaving it cleaner, simpler and better documented than they found it. You will act as the Subject Matter Expert (SME) in HubSpot for the FS&BI team and work closely with commercial, finance and operations stakeholders to make sure the data in HubSpot is trusted and usable across the group.
Key Responsibilities
System Review and Realignment
- Review the current HubSpot configuration, usage and integrations, and identify where it no longer fits business needs
- Work with stakeholders to capture requirements and agree the target way of working in HubSpot
- Build and agree a prioritised realignment plan, and deliver it in manageable phases with minimal disruption to users
- Redesign and simplify objects, properties, pipelines, lifecycle stages and deal and ticket stages to match agreed processes
- Rationalise and rebuild workflows, automations and sequences, retiring those that are redundant or no longer needed
- Review user roles, teams and permissions so that access is appropriate and aligned with ITG policy
Administration and Configuration
- Administer, configure and maintain HubSpot day to day
- Manage and maintain integrations between HubSpot and other business systems, including finance and ERP platforms
- Collaborate with HubSpot, vendors and IT to resolve issues and make best use of platform functionality
- Manage change in a controlled way, including testing, sign-off and release communications
- Act as the SME for HubSpot within the FS&BI team
Data Quality and Governance
- Audit existing HubSpot data (contacts, companies, deals and custom objects) to identify duplicates, gaps and inconsistencies
- Define and document data standards, naming conventions and ownership, working with the FS&BI Master Data pillar
- Clean, migrate and reformat data as required to support the realigned structure
- Put in place ongoing checks so that data quality is maintained after the project ends
Reporting and Analysis
- Rebuild HubSpot dashboards and reports so they reflect the agreed structure and definitions
- Support consistent reporting between HubSpot and group finance and BI reporting
- Manage new reporting requests, providing insight and support to design and test them
- Support ad hoc reporting for commercial and leadership stakeholders
User Support and Training
- Act as the point of contact for HubSpot questions and issues, coordinating escalations where needed
- Develop user guides, training materials and short workshops so that users adopt the new ways of working
- Gather feedback from users throughout the project and adjust the plan accordingly
Documentation and Handover
- Document the final HubSpot configuration, processes, data flows and integrations
- Maintain a clear change log throughout the contract
- Prepare a full handover at the end of the contract so the system can be run by the permanent team without reliance on individual knowledge
Compliance and Regulation
- Ensure HubSpot is configured and used in line with internal policies, data protection requirements and ITG's group AI policy where AI features are used
Requirements
Essential
- Proven hands‑on experience administering and configuring HubSpot (CRM, with Sales and/or Service Hub)
- Experience of reviewing and restructuring a CRM to fit changing business processes
- Experience of translating business requirements into practical system changes
- Strong understanding of HubSpot data structures, properties, pipelines, workflows, automations, reporting and dashboards
- Experience of data cleansing projects
- Proficiency with Excel
- Experience of managing change in a controlled way, including testing, sign-off, release communications and rollout
- Experience working with senior and C‑suite stakeholders
- Ability to explain technical changes in plain English to non‑technical users
- Eligible to work in the United Kingdom without current or future sponsorship
Desirable
- HubSpot certifications
- Experience of HubSpot integrations with finance or ERP systems (for example NetSuite or Sage Intacct)
- Experience with Power BI
- Experience with system integrations and process automation
- Experience of data migration projects
What Good Looks Like
By the end of the 12-month contract:
- HubSpot reflects the way the business works, and users can explain why things are set up as they are
- Redundant properties, workflows and users have been removed, and the system is simpler to run
- Data is clean, consistently defined and trusted for reporting
- Dashboards and reports are aligned to agreed definitions and used by stakeholders
- Everything is documented and has been handed over, so no knowledge sits with one person
Benefits
Work's a treat!
Perks at ITG — here's what you can look forward to:
- Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days
- Flexibility & lifestyle — Smart Working with up to 40% from home
- Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support
- Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax‑efficient payroll giving to your favourite charities
- Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500
- Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships
We Value Diversity
We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
We are not only committed to increasing the visibility and recognition of talent from under‑represented groups within our organisation, but the wider industry too.
At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we're always stronger together.
ITG have a number of community groups available to employees and exist to offer a safe space for like‑minded colleagues, with shared interests to connect, socialise and check in with each other.
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HubSpot Systems Analyst (12-Month Fixed Term Contract) employer: Inspired Thinking Group (ITG)
Inspired Thinking Group (ITG) is an exceptional employer that champions a culture of collaboration and authenticity, making it an ideal place for professionals looking to thrive in a dynamic environment. Located in London, ITG offers unparalleled opportunities for growth and development, allowing you to work with world-class brands while leading innovative marketing strategies. With a focus on operational excellence and a commitment to fostering strong client partnerships, ITG provides a rewarding career path for those eager to make a meaningful impact in the tech-led marketing landscape.
Contact Details:
Inspired Thinking Group (ITG) Recruitment Team