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- Tasks: Create and manage exciting email campaigns that engage our customers.
- Company: Join a leading retail brand focused on customer loyalty and innovation.
- Benefits: Enjoy 25 days' holiday, competitive salary, and great perks.
- Why this job: Make a real impact by enhancing customer experiences through creative marketing.
- Qualifications: Experience in CRM and email marketing, with strong communication skills.
- Other info: Collaborative environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
You will be delivering relevant, personalised, and exciting campaigns and communications that our M S customers will grow to love. You could be managing the end to end delivery yourself – or working closely with our BU marketing teams - to deliver incremental value for the business and our members, behaviour change within the customer base, and a step change in how we reward our more valuable customers. You'll be an adept CRM/Email Marketing Manager – used to collaborating across teams and maintaining a critical path. You'll be comfortable marrying creative thinking and data to design communications – and you'll constantly be looking to improve engagement and metrics. You could be executing our trading communications at pace - or redesigning our programmes of communications - you'll thrive on variety and bring rigour and curiosity to our approach to CRM.
KEY ACCOUNTABILITIES RESPONSIBILITIES
- Own the end to end delivery of customer communications, including emails, and push notifications.
- Develop new, and iterate existing communications – to support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base.
- Identify opportunities to enhance our processes and ways of working.
- Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement.
- Collaborate with other marketing teams across M S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
- Work closely with teams to align campaigns across other channels eg. onsite, paid and ATL.
- Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings.
- Ensure all customer communications align to our M S and Sparks brand standards, and are reflective of communications standards.
- Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs.
- Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes.
- Ownership of reporting and analysis requirements within the CRM team, being the key contact to supporting cross-functional stakeholders to drive continuous improvement.
- Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated.
- Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications.
- Maintain positive relationships with our delivery partners (data, creative, development agencies etc.).
KEY EXPERIENCE
- Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge.
- Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M S from competitors.
- Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things.
- People Leadership skills – communications, leadership and talent development skills.
Requirements
- ESSENTIAL: CRM background with demonstrable knowledge of CRM planning and delivery as well as end to end campaign management, ideally within retail.
- Excellent communication skills, including proven ability to communicate and influence all stakeholder levels in a clear and concise manner.
- Ability to work both strategically and tactically to translate business requirements into effective delivery plans and roadmaps.
- Campaign Management/ Project Management experience.
- Retail/ Loyalty experience.
- Data literate and numerically literate.
- Customer centric, with a good degree of commerciality.
- Experience in agency management.
DESIRABLE
- Hands on experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud).
- Understanding of HTML and producing emails through a user-friendly interface.
Benefits
On top of a competitive salary, you can expect a whole load of perks: 25 days' holiday +
Email Marketing Manager in England employer: Inspired Thinking Group (ITG)
Contact Detail:
Inspired Thinking Group (ITG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and marketing strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their customer communications and drive engagement based on your past experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Email Marketing Manager in England
Some tips for your application 🫡
Show Your Passion for Email Marketing: When you're writing your application, let your enthusiasm for email marketing shine through! Share specific examples of campaigns you've worked on and how they made a difference. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your CRM experience and any relevant skills that match the job description. We want to see how you can bring value to our team, so make it clear why you're the perfect fit!
Be Data-Driven: Since this role involves optimising campaigns based on metrics, include any data-driven results from your past work. Whether it's improved open rates or engagement metrics, we want to know how you've used data to enhance your email marketing strategies.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Inspired Thinking Group (ITG)
✨Know Your Campaigns
Before the interview, dive deep into the company's recent email campaigns. Understand what worked, what didn’t, and be ready to discuss how you would improve them. This shows your proactive approach and genuine interest in their marketing efforts.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data to drive decisions in past roles. Bring examples of metrics you've improved, like open rates or click-through rates, and explain the strategies you implemented to achieve those results.
✨Collaboration is Key
Since this role involves working with various teams, highlight your experience in cross-functional collaboration. Share specific instances where you successfully partnered with other departments to enhance campaign effectiveness or customer engagement.
✨Embrace Continuous Improvement
Demonstrate your commitment to continuous improvement by discussing how you've iterated on past campaigns based on feedback and analytics. Show that you're not just about executing plans but also about learning and evolving for better outcomes.
