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- Tasks: Support automotive retailers with marketing expertise and campaign execution.
- Company: Join a dynamic team in the automotive marketing sector.
- Benefits: Enjoy 25 days holiday, wellbeing days, and smart working options.
- Why this job: Make a real impact on local marketing strategies and drive commercial growth.
- Qualifications: Experience in automotive marketing and strong communication skills required.
- Other info: Diverse workplace with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Please note this is a 12-Month Fixed Term Contract. The Field Consultant will be responsible for supporting automotive retailers by delivering onsite marketing expertise, campaign execution, and performance optimisation. The role bridges central marketing strategy and local retailer implementation, ensuring brand consistency, lead generation, and commercial growth across the network.
Key Responsibilities:
- Support the rollout of local marketing campaigns
- Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events.
- Ensure correct use of brand guidelines across online and offline materials
- Coordinate local activations, events, and promotions to drive showroom traffic and leads
- Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
- Use insights to recommend improvements to retailer marketing strategies
- Produce visit reports, performance reviews, and action plans
- Educate retailer teams on marketing tools, platforms, and best practice
- Provide coaching on digital marketing, lead handling, and customer journey optimisation
- Identifying growth opportunities and solving local challenges
- Liaise with central marketing teams and internal agency team
Qualifications & Experience:
- Experience in automotive marketing, or field-based consultancy
- Strong understanding of UK automotive retailer operations
- Knowledge of digital marketing channels (paid media, social, CRM, lead management)
- Excellent communication, presentation, and relationship-building skills
- Ability to analyse data and translate it into actionable recommendations
- Full clean UK driving licence and willingness to travel extensively
Desirable:
- Experience working with OEMs, Retailer groups, or automotive marketing agencies
- Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
- CIM or other marketing qualification
Personal Attributes:
- Commercially minded and results-driven
- Confident, professional, and credible with senior stakeholders
- Highly organised and able to manage a field-based workload
- Proactive, adaptable, and solution-focused
Work’s a Treat! On top of a competitive salary, you can expect a whole load of perks:
- 25 days’ holiday + bank holidays
- Annual Wellbeing Day
- Pension Scheme
- Corporate Medical Cash Plan
- Smart Working Options
- So many savings through our online community platform
- Employee Assistance Programme
- Cycle to Work Scheme
- Monthly Employee Awards
- Raising money for charity including a paid Volunteer Day
- Referral scheme
- Wellbeing Programme
- Enhanced Family Friendly Leave
We Value Diversity. We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
What next? If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham employer: Inspired Thinking Group (ITG)
Contact Detail:
Inspired Thinking Group (ITG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to field marketing. Think about how you can demonstrate your experience in automotive marketing and your ability to drive results.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Field Marketing Consultant - Automotive (12-Month Fixed Term Contract) in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Consultant role. Highlight your experience in automotive marketing and how it aligns with the responsibilities mentioned in the job description.
Showcase Your Skills: Don’t forget to emphasise your communication and relationship-building skills. We want to see how you can connect with retailers and stakeholders, so share examples of your past successes in this area.
Be Data-Driven: Since analysing marketing KPIs is key in this role, include any relevant data analysis experience you have. Show us how you've used insights to drive improvements in previous roles.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and get the ball rolling on your journey with StudySmarter!
How to prepare for a job interview at Inspired Thinking Group (ITG)
✨Know Your Automotive Marketing Stuff
Make sure you brush up on your knowledge of automotive marketing and the specific challenges retailers face. Familiarise yourself with digital marketing channels like social media, CRM, and lead management, as these will be crucial in your role.
✨Build Relationships Before You Even Start
Think about how you can demonstrate your relationship-building skills during the interview. Prepare examples of how you've successfully collaborated with stakeholders in the past, especially in a field-based consultancy role.
✨Show Off Your Analytical Skills
Be ready to discuss how you've used data to drive marketing decisions. Bring examples of KPIs you've analysed and how your insights led to actionable recommendations that improved performance.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like a retailer struggling with footfall. Think through potential challenges and how you would approach solving them, showcasing your proactive and solution-focused mindset.
