At a Glance
- Tasks: Support automotive retailers with marketing expertise and campaign execution.
- Company: Dynamic automotive marketing consultancy focused on growth and innovation.
- Benefits: 25 days holiday, wellbeing days, remote work options, and competitive salary.
- Why this job: Make a real impact in the automotive industry while building strong relationships.
- Qualifications: Experience in automotive marketing and strong communication skills required.
- Other info: Join a diverse team that values wellbeing and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Please note this is a 12-Month Fixed Term Contract. The Field Consultant will be responsible for supporting automotive retailers by delivering onsite marketing expertise, campaign execution, and performance optimisation. The role bridges central marketing strategy and local retailer implementation, ensuring brand consistency, lead generation, and commercial growth across the network.
Key Responsibilities:
- Support the rollout of local marketing campaigns
- Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events
- Ensure correct use of brand guidelines across online and offline materials
- Coordinate local activations, events, and promotions to drive showroom traffic and leads
- Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
- Use insights to recommend improvements to retailer marketing strategies
- Produce visit reports, performance reviews, and action plans
- Educate retailer teams on marketing tools, platforms, and best practice
- Provide coaching on digital marketing, lead handling, and customer journey optimisation
- Identifying growth opportunities and solving local challenges
- Liaise with central marketing teams and internal agency team
Qualifications & Experience:
- Experience in automotive marketing, or field-based consultancy
- Strong understanding of UK automotive retailer operations
- Knowledge of digital marketing channels (paid media, social, CRM, lead management)
- Excellent communication, presentation, and relationship-building skills
- Ability to analyse data and translate it into actionable recommendations
- Full clean UK driving licence and willingness to travel extensively
Desirable:
- Experience working with OEMs, Retailer groups, or automotive marketing agencies
- Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
- CIM or other marketing qualification
Personal Attributes:
- Commercially minded and results-driven
- Confident, professional, and credible with senior stakeholders
- Highly organised and able to manage a field-based workload
- Proactive, adaptable, and solution-focused
We Value Diversity: We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality. We are committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.
What next? If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
Field Marketing Consultant in Birmingham employer: Inspired Thinking Group (ITG)
Contact Detail:
Inspired Thinking Group (ITG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Consultant in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for marketing! When you get the chance to chat with hiring managers or during interviews, share your insights on current trends in automotive marketing. This shows you're not just looking for a job, but that you're genuinely interested in making an impact.
✨Tip Number 3
Prepare for those interviews! Research the company and its marketing strategies. Be ready to discuss how you can help them optimise their campaigns and drive showroom traffic. Tailor your examples to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our success in the automotive marketing space.
We think you need these skills to ace Field Marketing Consultant in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Consultant role. Highlight your experience in automotive marketing and how it aligns with our needs. We want to see how you can bridge central marketing strategy with local retailer implementation!
Showcase Your Skills: Don’t forget to emphasise your digital marketing skills, especially in areas like social media and CRM. We’re looking for someone who can analyse data and provide actionable recommendations, so give us examples of how you've done this in the past.
Be Personable: Since building relationships is key in this role, let your personality shine through! Share experiences where you’ve successfully collaborated with stakeholders or coached teams. We love seeing candidates who can connect with others easily.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and get the ball rolling. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Inspired Thinking Group (ITG)
✨Know Your Stuff
Make sure you brush up on your knowledge of automotive marketing and the specific challenges retailers face. Familiarise yourself with digital marketing channels like social media, CRM, and lead management, as these will be crucial in your role.
✨Build Rapport
Since you'll be working closely with senior stakeholders, practice your relationship-building skills. Think about how you can connect with the Head of Business and General Managers during the interview. Show them you're not just a candidate, but someone who can genuinely support their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed KPIs and made actionable recommendations. This will demonstrate your ability to optimise performance and contribute to commercial growth.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company's marketing strategies and how they measure success. This shows your interest in the role and helps you understand how you can make a real impact as a Field Marketing Consultant.