At a Glance
- Tasks: Lead creative digital marketing campaigns that make books shine and engage readers.
- Company: Join a renowned trade publisher with a vibrant and inclusive culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on creativity and collaboration.
- Why this job: Be the driving force behind innovative campaigns and connect with passionate readers.
- Qualifications: Experience in digital marketing, strong analytical skills, and team leadership.
The predicted salary is between 36000 - 60000 £ per year.
We are excited to be working with a well-known trade publisher who is looking to hire a Head of Digital Marketing & Campaigns, working full time and hybrid (3 days per week in the London office). As Head of Digital Marketing, you will be the creative force behind campaigns that get readers talking and books flying off the virtual shelves. This is a strategic but hands-on role where you will build smart paid funnels, dream up standout author launches, and scale audience growth across every digital platform.
Key Responsibilities
- Plan and run paid acquisition campaigns across social and retail advertising platforms.
- Build creative, author-focused campaigns and integrated content strategies.
- Drive email list growth and engagement, ensuring strong activation and retention.
- Measure performance, run tests, and optimise campaigns for cost-efficient growth.
- Manage a small in-house team as well as external freelancers and partners.
Skills We Are Looking For
- Proven track record in multi-platform paid advertising and email acquisition.
- Strong analytical and reporting skills.
- Demonstrated team leadership and experience managing stakeholders.
- A confident storyteller with a strong understanding of commercial fiction audiences.
If this role is just that next step you are looking for, please do get in touch, we would love to hear from you.
Head of Digital Marketing & Campaigns in London employer: Inspired Selection
As a prestigious university press located in Central London, we offer an exceptional work environment that fosters creativity and collaboration among passionate professionals. Our commitment to employee growth is reflected in our supportive culture, where you will have the opportunity to shape influential publications while working alongside leading experts in the field. With a focus on scholarly excellence and a diverse range of titles, we provide a unique platform for meaningful contributions to modern history publishing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Campaigns in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and results. This is your chance to shine and demonstrate how you can drive audience growth and engagement.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. We want you to feel confident discussing your experience in paid advertising and team leadership – it’s your time to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to make an impact in digital marketing.
We think you need these skills to ace Head of Digital Marketing & Campaigns in London
Some tips for your application 🫡
Show Your Creative Side:As the Head of Digital Marketing, we want to see your creativity shine through in your application. Share examples of campaigns you've led that got people talking and drove results. Don't hold back on showcasing your unique approach!
Be Data-Driven:We love numbers! Make sure to highlight your analytical skills and any metrics that demonstrate your success in previous roles. Talk about how you've optimised campaigns for cost-efficient growth – we want to know how you measure success.
Tailor Your Application:Take the time to tailor your CV and cover letter to this specific role. Mention your experience with multi-platform paid advertising and email acquisition, and how it aligns with our goals at StudySmarter. Personal touches go a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Inspired Selection
✨Know Your Campaigns
Before the interview, dive deep into the company's recent campaigns. Be ready to discuss what you liked, what could be improved, and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've used to measure campaign success in the past. Bring examples of how you've optimised campaigns based on data. This will demonstrate your analytical prowess and ability to drive cost-efficient growth.
✨Be a Storyteller
As a Head of Digital Marketing, storytelling is key. Think of ways to present your ideas that resonate with commercial fiction audiences. Share examples of how you've crafted compelling narratives around campaigns to engage readers and boost sales.
✨Team Leadership Insights
Since you'll be managing a small team, be prepared to discuss your leadership style. Share experiences where you've successfully led a team or collaborated with freelancers. Highlight how you motivate others and ensure everyone is aligned with campaign goals.
