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- Tasks: Drive brand growth through innovative campaigns and strategic planning.
- Company: Join INSPIRED Pet Nutrition, a leading pet food manufacturer with a passion for pet happiness.
- Benefits: Enjoy hybrid working, competitive benefits, and a dog-friendly office environment.
- Why this job: Make a real impact in the fast-paced FMCG world while connecting with pet lovers.
- Qualifications: 3+ years in brand management with a strong commercial mindset.
- Other info: Embrace a diverse workplace that values your unique contributions.
The predicted salary is between 28800 - 43200 £ per year.
We’re excited to be recruiting a Brand Manager to join our growing Marketing team. This is a high-impact role for an ambitious marketing professional who thrives on building powerful consumer connections to deliver profitable, insight-led growth in a fast-paced FMCG environment. You’ll shape and execute ambitious brand growth plans, bringing brand strategy to life through standout media campaigns and seamless online and in-store execution. You’ll ensure our brands are easy to find, effortless to shop, and impossible not to love — all while delivering strong commercial results.
The Company At INSPIRED Pet Nutrition, we’re passionate about pet nutrition and creating happiness — for pets, pet owners, and our people. We are an innovative, well-established, and award-winning pet food manufacturer, employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra Premium Direct, alongside a number of partner brands that trust us to produce food on their behalf. From our kitchens in Thirsk, Kinmel, and Crick, we produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats across the globe. Our ambition is simple: to become a global leader in pet nutrition.
What You’ll Be Doing:
- Owning and delivering in-year sales and profit targets for your brand portfolio
- Translating brand strategies into clear execution plans across range, packaging, activation, and media
- Turning consumer, customer, and market insight into actionable brand and growth plans
- Leading communication and media plans that build brand equity and deliver strong ROI
- Managing A&P investment effectively, tracking performance and optimising spend
- Leading NPD and EPD activity to deliver incremental, margin-additive growth
- Optimising portfolio performance by innovation, renovation, and core range delivery
- Working cross-functionally with Sales, Supply Chain, Finance, and Insights teams
- Contributing positively to the wider Marketing and Business Unit teams, role-modelling INSPIRED behaviours
About You:
- Degree calibre with strong commercial and business understanding
- Proven experience (3+ years) in a Brand Manager or similar role within large FMCG organisations
- Demonstrated track record of delivering brand growth in complex, fast-paced environments
- Strong understanding of brand strategy, portfolio management, and activation
- Confident influencing senior stakeholders and working cross-functionally
- Commercially astute, data-led, and comfortable owning budgets and performance
- Resilient, proactive, and driven to deliver results
- Experience within pet or nutrition categories is beneficial but not essential
The Package:
- Competitive benefits package
- Hybrid working (role based at Thirsk or Crick)
- Enhanced pension contribution
- Staff discount on pet food
- Dog-friendly offices
- Cycle to Work and EV salary sacrifice schemes
- Ongoing learning, development, and career progression opportunities
Equality, Diversity & Inclusion: INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring. We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@ipn.co.uk
Brand Manager in Thirsk employer: Inspired Pet Nutrition
Contact Detail:
Inspired Pet Nutrition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Thirsk
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand management. Use case studies to demonstrate how you've driven growth and executed successful campaigns. This will make you stand out when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market position and be ready to discuss how you can contribute to their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at INSPIRED Pet Nutrition. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Manager in Thirsk
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for pets shine through! We want to see how your passion aligns with our mission at INSPIRED Pet Nutrition. Share any relevant experiences or insights that demonstrate your commitment to pet nutrition and happiness.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in FMCG and how you've successfully driven brand growth in the past. We’re looking for specific examples that showcase your skills and achievements!
Be Data-Driven: Since this role is all about delivering strong commercial results, include any data or metrics that illustrate your impact in previous roles. We love seeing how you’ve used insights to shape brand strategies and achieve targets!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Inspired Pet Nutrition
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands under INSPIRED Pet Nutrition. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion for the role and show how you can contribute to brand growth.
✨Showcase Your Data Skills
As a Brand Manager, being data-led is crucial. Prepare examples of how you've used consumer insights and market data to drive brand strategies in your previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on brand performance.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of instances where you've successfully collaborated with sales, finance, or supply chain teams. Highlight your communication skills and how you’ve influenced stakeholders to achieve common goals.
✨Be Ready to Discuss Innovation
Innovation is key in the FMCG sector. Come prepared with ideas on how you would approach new product development or portfolio optimisation for the brands. Show your creativity and strategic thinking by discussing trends in pet nutrition and how they could shape future offerings.
