Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand growth and create powerful consumer connections in a fast-paced environment.
- Company: Join INSPIRED Pet Nutrition, a leading pet food manufacturer with a passion for pet happiness.
- Benefits: Enjoy hybrid working, competitive salary, annual bonus, and 25 days holiday plus bank holidays.
- Why this job: Make a real impact on brand strategy and engage with pet lovers worldwide.
- Qualifications: 3+ years in brand management, strong D2C experience, and data-driven mindset.
- Other info: Inclusive workplace with ongoing learning and career progression opportunities.
The predicted salary is between 28800 - 48000 £ per year.
Please note this role can be based at our Thirsk or Crick office.
We are excited to be recruiting a Brand Manager (D2C) to join our growing Marketing team. This is a high-impact role for an ambitious and experienced brand professional who thrives on building powerful consumer connections across Direct to Consumer (D2C) and retail channels, delivering profitable, insight-led growth in a fast-paced FMCG environment. You will own and drive ambitious brand growth plans across our D2C platform and retail partners, bringing brand strategy to life through standout media campaigns and seamless online and in-store execution. You will ensure our brands are easy to find, effortless to shop, and impossible not to love - all while delivering strong commercial results.
At INSPIRED Pet Nutrition, we are passionate about pet nutrition and creating happiness - for pets, pet owners, and our people. We are an innovative, well-established, and award-winning pet food manufacturer, employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher's, Classic, Pro-Nutrition, and Ultra Premium Direct, alongside a number of partner brands that trust us to produce food on their behalf. From our kitchens in Thirsk, Kinmel, and Crick, we produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats across the globe. Our ambition is simple: to become a global leader in pet nutrition.
What You Will Be Doing:
- Owning and delivering in-year sales and profit targets for your brand portfolio across D2C channels.
- Translating brand strategies into clear execution plans across online platforms, including range, pricing, imagery, and content.
- Turning data and insight into actionable brand and growth plans that drive penetration, sales, and margin.
- Leading D2C communication and media plans that maximise brand engagement and return on investment.
- Managing A&P spend effectively, tracking performance and optimising ROI.
- Leading NPD and EPD activity to deliver incremental, margin-additive growth.
- Optimising portfolio performance by balancing innovation, renovation, and core range delivery.
- Working cross-functionally with Commercial, Digital, Supply Chain, and Finance teams to deliver brand objectives.
- Contributing positively to the wider Marketing and Business Unit teams, role-modelling INSPIRED behaviours.
About You:
- Degree calibre with strong commercial and business understanding.
- Proven experience (3+ years) in a Brand Manager or similar role within FMCG.
- Strong Direct-to-Consumer (D2C) experience is essential.
- Demonstrated track record of driving brand growth and commercial performance.
- Confident working cross-functionally and influencing key stakeholders.
- Data-driven, commercially astute, and comfortable owning budgets and performance.
- Resilient, proactive, and passionate about building brands.
- Experience within pet or nutrition categories is beneficial but not essential.
The Package:
- Competitive benefits package.
- Hybrid working (role based at Thirsk or Crick).
- Enhanced pension contribution.
- Annual bonus scheme.
- 25 days holiday plus bank holidays.
- Staff discount on pet food.
- Dog-friendly offices.
- Cycle to Work and EV salary sacrifice schemes.
- Ongoing learning, development, and career progression opportunities.
Equality, Diversity & Inclusion:
INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.
We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing.
Brand Manager D2C in Northampton employer: Inspired Pet Nutrition
Contact Detail:
Inspired Pet Nutrition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager D2C in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your brand management expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their D2C strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our awesome team at INSPIRED Pet Nutrition.
We think you need these skills to ace Brand Manager D2C in Northampton
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for pets shine through! We want to see how your passion aligns with our mission at INSPIRED Pet Nutrition. Share any relevant experiences that highlight your enthusiasm for pet nutrition and how it drives your work.
Be Data-Driven: Since this role is all about driving brand growth, make sure to include specific examples of how you've used data to inform your decisions in past roles. We love seeing candidates who can turn insights into actionable plans, so don’t hold back on the numbers!
Tailor Your Application: Take a moment to customise your application for the Brand Manager (D2C) role. Highlight your experience in D2C channels and how you've successfully executed brand strategies. We appreciate when candidates take the time to connect their skills directly to what we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at INSPIRED Pet Nutrition!
How to prepare for a job interview at Inspired Pet Nutrition
✨Know Your Brand Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their unique selling points, target audience, and current market position. This will help you articulate how your experience aligns with their goals and how you can drive brand growth.
✨Showcase Your D2C Expertise
Prepare specific examples of your past successes in Direct-to-Consumer channels. Highlight campaigns you've led, data-driven decisions you've made, and how you've maximised ROI. This will demonstrate your capability to deliver results in a fast-paced FMCG environment.
✨Be Ready to Discuss Data Insights
Since this role is heavily data-driven, come prepared to discuss how you've turned insights into actionable plans. Bring examples of how you've used data to influence brand strategy and improve performance, showcasing your analytical skills.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to share experiences where you've successfully collaborated with Commercial, Digital, or Finance teams. Highlight your ability to influence stakeholders and drive brand objectives through teamwork.
