At a Glance
- Tasks: Lead brand strategy and execution for a top pet food portfolio.
- Company: Join INSPIRED Pet Nutrition, an award-winning pet food manufacturer.
- Benefits: Enjoy hybrid working, competitive pay, and unique perks like paw-ternity leave.
- Other info: Be part of a diverse team committed to workplace happiness and growth.
- Why this job: Make a real impact in a growing company that values creativity and innovation.
- Qualifications: Experience in FMCG branding and a passion for pet nutrition.
The predicted salary is between 56700 - 69300 £ per year.
Following an internal promotion, we are now recruiting for a Senior Brand Manager to join our Marketing team. This role can be based in either our Crick or Thirsk office and offers hybrid working. This is an exciting opportunity for an experienced brand marketer, perfect for someone who wants to own a winning portfolio end to end — the strategy, the plans, and the results that come out of them.
You will be joining an award-winning business behind the UK’s number one wet dog food, with year-on-year growth for the last six years. There is real scope to come in and hit the ground running — getting to grips with our processes, procedures and the vision for the brand — then to set the scene for what comes next: how we differentiate ourselves, and where the brand can be taken to keep leading.
Role Purpose
Own the in-year delivery of the brand business plan and set the two-year-plus direction of the brand — leading the define, design and delivery, including delivery through others, and ultimately realising profitable growth.
Key Responsibilities
- Deliver the in-year brand portfolio sales and profit targets, translating brand strategies and plans into the building blocks for sales execution in store and online — packaging, imagery and range that make the brands easy to find and easy to shop.
- Turn data into insight to create actionable plans for sales and retailer execution, and set a clear vision and strategy of what success looks like for the brand portfolio.
- Engage retail partners with inspiring, category-building growth plans, and bring stakeholders across the business and externally into the brand vision to secure delivery.
- Manage communication and media plans that get the brand noticed, drive consumer engagement and maximise return on advertising and promotional (A&P) investment, measuring and tracking effectiveness and ROI.
- Build and align a two-year-plus innovation pipeline of incremental, margin-additive new product development that takes branded growth into new needs, channels and usage occasions.
- Renovate the range for consumer and cost advantage, minimising unprofitable complexity and maximising profitable core sales, and govern promotional guidelines and channel strategies for sustainable growth.
- Contribute to an effective marketing function — role modelling engagement, developing junior team members and driving best practice across the team.
About you
Proven commercial experience in a branded / FMCG business, with FMCG operational understanding and cross-functional experience. A track record of leading and delivering business and brand growth. Proven experience of building strong brands and strong commercial relationships. Able to excite and story-tell to customers through presenting, backed by data and insight. Persistence and resilience to see goals through. Comfortable staying agile across changing plans and priorities while working on multiple projects. Pet experience is beneficial but not essential.
About us
INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK, Poland and France. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra-Premium Direct, along with several partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, Crick and Plechatel produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world. Our ambition is simple: to become a global leader in pet nutrition.
Our Purpose:
To create happiness. We’re on a mission to set a new standard of workplace happiness within the pet nutrition industry—one that looks like no other and feels like no other. Our culture is built on INSPIRED’s unique behaviours and colleague experience, creating an environment that excites, empowers, and puts people and pets at the heart of everything we do. At INSPIRED, we want to inspire colleagues to join, stay, develop, and achieve, creating an inclusive and sustainable business fit for growth.
Equality, Diversity & Inclusion
INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.
Senior Brand Manager - FMCG in Crick employer: Inspired Pet Nutrition
INSPIRED Pet Nutrition is an exceptional employer, offering a vibrant work culture that prioritises happiness and inclusivity. With competitive pay, hybrid working options, and unique benefits like paw-reavement leave and the opportunity to bring your dog to work, employees are empowered to thrive both personally and professionally. The company fosters growth through development opportunities and a commitment to employee well-being, making it an ideal place for those looking to make a meaningful impact in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - FMCG in Crick
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Inspired Pet Nutrition and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Inspired Pet Nutrition are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Inspired Pet Nutrition on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Inspired Pet Nutrition. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - FMCG in Crick
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Inspired Pet Nutrition. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Inspired Pet Nutrition:Show us that you’ve done your homework! In your application, briefly mention what you admire about Inspired Pet Nutrition’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Inspired Pet Nutrition
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Inspired Pet Nutrition will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Inspired Pet Nutrition, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
