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- Tasks: Lead brand performance and drive growth for AATU and Barking Heads.
- Company: Join IPN, a pet-loving business with beloved UK brands.
- Benefits: Collaborative culture, impactful work, and a chance to shape exciting brands.
- Why this job: Make a real impact in a purpose-driven team focused on innovation.
- Qualifications: 3+ years in Brand Management within FMCG; strong analytical skills required.
- Other info: Passion for pets is a bonus, but brand-building passion is essential!
The predicted salary is between 28800 - 43200 £ per year.
At IPN (Inspired Pet Nutrition), we’re home to some of the UK’s most loved pet food brands. Right now, we’re looking for a passionate and commercially-savvy Brand Manager to join our Marketing team on a 9-month fixed-term contract to lead and deliver exciting growth plans for our premium and specialist brands, AATU and Barking Heads.
What you’ll be doing:
- Take full ownership of brand performance and execution, driving profitable growth across retail and eCommerce channels.
- Deliver against brand budget targets for sales, margin, and market share.
- Translate brand strategy into actionable plans including packaging, communications, NPD, and shopper marketing.
- Manage A&P budgets, media planning, and ROI tracking for campaigns.
- Lead compelling innovation and renovation plans to strengthen portfolio health and relevance.
- Use consumer insight and market data to craft brand plans that excite customers and deliver results.
- Collaborate cross-functionally across Sales, Category, NPD, and external partners to bring brand plans to life.
What we’re looking for:
- Minimum 3 years’ experience in a Brand Management role within an FMCG environment.
- Proven track record of delivering brand growth and managing full-mix marketing campaigns.
- Strong analytical and commercial acumen – comfortable with sales data, budget planning, and performance tracking.
- Creative thinker who can translate insight into compelling brand strategies.
- Experience managing innovation pipelines and product lifecycle plans.
- A passion for pets is a plus – but a passion for building brands is essential!
Why IPN?
We’re proud to be a purpose-driven, pet-loving business based in beautiful North Yorkshire. You’ll be joining a collaborative, forward-thinking team and will have the opportunity to make a real impact on two of the UK’s most exciting pet food brands.
Ready to make your mark? Apply now and help shape the future of AATU and Barking Heads.
Brand Manager – AATU & Barking Heads (9-Month FTC) employer: Inspired Pet Nutrition
Contact Detail:
Inspired Pet Nutrition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager – AATU & Barking Heads (9-Month FTC)
✨Tip Number 1
Familiarise yourself with AATU and Barking Heads by exploring their brand values, product offerings, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brands during any discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals.
✨Tip Number 3
Stay updated on market trends and consumer behaviour related to pet food. Being able to discuss current trends and how they could impact AATU and Barking Heads will show your analytical skills and commercial acumen.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlight your experience with managing budgets, tracking performance, and leading innovative projects to showcase your fit for the role.
We think you need these skills to ace Brand Manager – AATU & Barking Heads (9-Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the FMCG sector. Use specific examples of how you've driven brand growth and managed marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building brands and your understanding of the pet food market. Mention how your skills align with the responsibilities outlined in the job description, such as managing budgets and using consumer insights.
Showcase Analytical Skills: Demonstrate your analytical abilities by including examples of how you've used sales data and market insights to inform brand strategies. This will show that you can handle the commercial aspects of the role effectively.
Highlight Cross-Functional Collaboration: Mention any experience you have working with different teams, such as Sales or NPD. This is crucial for the role, so provide examples of successful collaborations that led to impactful brand initiatives.
How to prepare for a job interview at Inspired Pet Nutrition
✨Show Your Passion for Pets
While a passion for pets is a bonus, demonstrating your enthusiasm for building brands is essential. Share personal stories or experiences that highlight your love for animals and how it connects to your professional journey.
✨Prepare for Brand Strategy Questions
Expect questions about how you would translate brand strategy into actionable plans. Be ready to discuss specific examples from your past experience where you've successfully executed brand strategies, particularly in the FMCG sector.
✨Highlight Your Analytical Skills
Since strong analytical skills are crucial for this role, prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've managed budgets, tracked performance, and delivered results through data-driven insights.
✨Demonstrate Cross-Functional Collaboration
The role requires collaboration across various teams. Be prepared to share examples of how you've worked with sales, NPD, or external partners to bring brand plans to life. Highlight your communication skills and ability to work in a team.