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- Tasks: Support brand growth plans and execute marketing strategies for pet food products.
- Company: Join Inspired Pet Nutrition, a leading and innovative pet food manufacturer with a family of trusted brands.
- Benefits: Enjoy competitive salary, annual bonus, flexible working hours, and perks like free parking and discounted products.
- Why this job: Make a real impact in a hands-on role while working in a fun, pet-friendly environment.
- Qualifications: Degree-level education with experience in marketing or FMCG; strong communication and project management skills required.
- Other info: Work in a vibrant team and enjoy benefits like bringing your dog to work!
The predicted salary is between 30000 - 42000 £ per year.
Overview
Join to apply for the Assistant Activation Manager role at Inspired Pet Nutrition.
Location: Thirsk, North Yorkshire or Crick, Northamptonshire.
Role
Based in Thirsk, North Yorkshire or Crick, Northamptonshire, this role will support the execution of brand growth plans that deliver our business vision. You’ll work closely with sales, marketing, and retail partners to ensure our brands are easy to find, easy to shop, and impossible to ignore. From launching new products to delivering standout activations, this is a hands-on role with real impact.
Responsibilities
- Deliver Results – Support delivery of in-year brand portfolio sales and profit targets.
- Brand Plan Execution – Translate brand strategies into actionable sales and retailer execution plans, ensuring strong in-store and online presence.
- Retail Engagement – Work with retail partners to secure execution of growth plans, providing toolkits, imagery, and trade media assets.
- Media & Events – Execute media plans and consumer events that increase brand awareness, engagement, and ROI.
- Innovation – Manage a pipeline of new and renovated products that drive growth, margin, and relevance.
- Team Support – Lead A&P tracking processes and support marketing admin tasks such as artwork sign-off, competitor checks, and Brandbank updates.
Qualifications
- Degree calibre with post-graduate business understanding.
- Experience in a similar marketing or FMCG brand role.
- Commercial awareness and understanding of the marketing function.
- Strong organisational, communication, and project management skills.
- Good numeracy, literacy, and attention to detail.
- Resilient, proactive, and collaborative team player.
The Offer
- Location: Thirsk, North Yorkshire or Crick, Northamptonshire
- Salary: Competitive
- Bonus: 10% annual company bonus scheme
- Hours: 37.5 hours per week – Monday to Friday
- Pension: Employee contributions 3% / Employer contribution 8% (salary sacrifice scheme)
- Holidays: 25 days + Bank Holidays
- Healthcare: Medicash Plan
- Life Assurance
- Enhanced Maternity/Paternity/Pawternity/Pawreavement
- Perks: Free parking, bring your dog to work, discounted products, free hot drinks
- Flexible Benefits: Cycle to work, workplace nurseries, dental insurance
- Staff Discount: Heavily discounted pet food
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our UK manufacturing sites. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat, and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, and Crick produce dry, wet, and baked foods enjoyed by dogs and cats worldwide.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Food and Beverage Manufacturing
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Assistant Activation Manager employer: Inspired Pet Nutrition
Contact Detail:
Inspired Pet Nutrition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Activation Manager
✨Tip Number 1
Familiarise yourself with Inspired Pet Nutrition's brand portfolio. Understanding their products and marketing strategies will help you demonstrate your knowledge during interviews and show how you can contribute to their growth plans.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand activation or marketing roles. Engaging with industry contacts can provide valuable insights and potentially lead to referrals for the Assistant Activation Manager position.
✨Tip Number 3
Stay updated on current trends in pet nutrition and consumer behaviour. Being knowledgeable about market dynamics will allow you to discuss innovative ideas and strategies that align with the company's vision during your interview.
✨Tip Number 4
Prepare examples of past projects where you've successfully executed marketing plans or engaged with retail partners. Highlighting your hands-on experience will showcase your ability to deliver results and support brand growth effectively.
We think you need these skills to ace Assistant Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing or FMCG roles. Emphasise your organisational, communication, and project management skills, as these are crucial for the Assistant Activation Manager position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of brand growth strategies and your ability to execute them. Mention specific examples from your past experiences that demonstrate your capability to deliver results and engage with retail partners.
Highlight Relevant Qualifications: Clearly state your degree and any post-graduate qualifications that relate to business or marketing. If you have any certifications or training relevant to the role, be sure to include those as well.
Showcase Your Passion for Pets: Since the company focuses on pet nutrition, express your enthusiasm for pets and the pet food industry. This personal touch can help you stand out as a candidate who aligns with the company's values and mission.
How to prepare for a job interview at Inspired Pet Nutrition
✨Know the Brand Inside Out
Before your interview, make sure to research Inspired Pet Nutrition and its brands thoroughly. Understand their product lines, recent innovations, and marketing strategies. This knowledge will help you demonstrate your genuine interest in the company and how you can contribute to their brand growth plans.
✨Showcase Your Marketing Experience
Prepare to discuss your previous experience in marketing or FMCG roles. Be ready to provide specific examples of how you've successfully executed brand strategies or managed retail partnerships. Highlight any measurable results you've achieved, as this will show your potential impact on their business.
✨Demonstrate Strong Communication Skills
As the role involves working closely with various teams and retail partners, effective communication is key. Practice articulating your thoughts clearly and confidently. You might also want to prepare for questions about how you handle collaboration and conflict resolution within a team setting.
✨Prepare Questions for Them
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions that show your enthusiasm for the role and the company. Inquire about their future brand initiatives or how they measure success in this position. This not only shows your interest but also helps you assess if the company is the right fit for you.