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- Tasks: Lead brand strategy and execution to drive sales and growth.
- Company: Join Inspired Pet Nutrition, a leading pet food manufacturer with a family of trusted brands.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and perks like free parking and discounted pet food.
- Why this job: Be part of an innovative team that values creativity and collaboration in the pet food industry.
- Qualifications: Degree-level education with proven experience in FMCG and brand management.
- Other info: Apply by February 28th; early applications encouraged!
The predicted salary is between 43200 - 72000 £ per year.
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Role
The Senior Brand Manager will own the in-year delivery of the brand business plan and set the 2+yr direction of the brand – leading the define, design & delivery, including delivery through others, and ultimately realizing profitable growth.
Responsibilities
- Deliver Results
- To deliver in year brand portfolio budget sales and profit targets.
- To translate brand strategies & plans into building blocks for sales execution in store & online, with packaging and imagery and range that makes brands easy to find and shop.
- Create compelling strategies and brand plans
- To turn data into insight to create actionable plans for sales and retailer execution.
- To set a clear year +1 PMO vision & strategy of what success looks like for brand portfolio, with clear direction for brand growth and clear execution levers, to bring the brand vision to life.
- Engages retail partners with inspiring category building growth plans that secure execution of brand growth building blocks.
- Engage stakeholders across the business & externally in retailers and 3rd parties, the brand vision to ensure delivery.
- Communication and Media Planning
- Manage communication plans that get the brand noticed and drive consumer engagement and sales return ROI.
- Manage media plans that maximize brand health and sales return against A&P investment.
- Measure and track A&P effectiveness and ROI.
- Portfolio Management
- NPD – To manage the development of a healthy brand portfolio pipeline of incremental and margin additive innovation to drive branded growth into new needs, channels or usage occasions.
- EPD – To constantly renovate the portfolio for maximum consumer or cost advantage (NAMO).
- Leads the renovation of a healthy and profitable range portfolio, minimizing unprofitable complexity and maximizing profitable core sales & retailer/category growth.
- Build & align 2yr+ innovation pipeline, designed to exploit brand strengths & consumer and category opportunities – balancing short term tactical needs, with long term strategic growth.
- Governance of promo guidelines and channel strategies to ensure sustainable growth.
- Brand & Functional Leadership
- Contribute to an effective marketing function, role modeling engagement, developing junior team members and driving best practice across the wider Marketing Team.
Knowledge, Skills And Experience
- (Desirable) Degree calibre with post graduate depth of business understanding.
- Proven commercial experience in a branded / FMCG business with evidence of blue-chip technical training and development.
- Track record of personally led and driven business and brand growth.
- FMCG operational understanding and cross functional experience.
- Proven track record of building strong brands and strong commercial relationships.
- Pet experience beneficial but not mandatory.
- Strong personal tenacity and resilience to ensure that goals are achieved.
The Offer
- Location: Thirsk, North Yorkshire or Crick, Northamptonshire (Hybrid – 3 days on site).
- Salary: Competitive.
- 15% annual company bonus scheme.
- Hours: 37.5 hours per week – Monday to Friday.
- Pension: Employee contributions 3% / Employer contribution 8%.
- (salary sacrifice company pension scheme).
- Holidays: 25 days + Bank Holidays.
- Medicash Plan.
- Private Medical.
- Life Assurance.
- Enhanced maternity/paternity/pawternity.
- Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks.
- Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
- Ability to purchase heavily discounted pet food.
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our 4 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.
CLOSE DATE: FRIDAY 28th FEBRUARY
Please note, we may close the role early if we receive sufficient applications, so please don\’t delay your application.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Food and Beverage Manufacturing
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Senior Brand Manager employer: Inspired Pet Nutrition Ltd
Contact Detail:
Inspired Pet Nutrition Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with the pet food industry and current market trends. Understanding the competitive landscape and consumer preferences will help you articulate how your experience aligns with the brand's goals.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlighting measurable results will demonstrate your capability to deliver on the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed junior team members or led cross-functional projects. This will resonate well with the company's emphasis on brand and functional leadership.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Brand Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in brand management, particularly in FMCG. Use specific examples that demonstrate your ability to deliver results, create strategies, and manage portfolios effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the pet food industry and your understanding of brand growth. Mention specific achievements that relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since the role emphasizes turning data into actionable insights, include examples in your application that demonstrate your analytical skills and how you've used data to drive brand success in previous roles.
How to prepare for a job interview at Inspired Pet Nutrition Ltd
✨Understand the Brand Vision
Make sure you have a clear understanding of the brand's vision and how it aligns with the company's goals. Be prepared to discuss how you can contribute to the brand's growth and execution strategies.
✨Showcase Your Data-Driven Insights
Be ready to demonstrate your ability to turn data into actionable insights. Prepare examples of how you've used data in the past to create successful brand strategies or sales plans.
✨Engage with Stakeholders
Highlight your experience in engaging with various stakeholders, both internally and externally. Discuss how you’ve successfully collaborated with retail partners or cross-functional teams to drive brand growth.
✨Communicate Effectively
Prepare to discuss your approach to managing communication and media plans. Share examples of how you've driven consumer engagement and measured the effectiveness of your marketing efforts.
