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- Tasks: Lead exciting campaigns that connect brands with pet lovers and drive sales.
- Company: Join Inspired Pet Nutrition, a top pet food manufacturer with a passion for pets.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and perks like free parking and discounted pet food.
- Why this job: Be part of a creative team making a real impact in the pet food industry.
- Qualifications: Degree preferred; experience in FMCG and strong project management skills are key.
- Other info: Bring your dog to work and enjoy a fun, pet-friendly environment!
The predicted salary is between 28800 - 43200 £ per year.
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Activation Manager – 12 months Fixed Term Contrack based in North Yorkshire or Northampton with some travel expectations. Due to ongoing growth this role may become permanent.
Bring our brands to life in-store and online. We’re looking for a go-getter to deliver standout activation campaigns that drive shopper engagement and boost sales.
The Role
A an Activation Manager at IPN, you will manage and execute customer activation plans that connect with shoppers and boost sales. If you\’re creative, commercially savvy, and ready to make things happen – we want to hear from you.
Key Accountabilities
- Plan and execute high-impact, insight-led campaigns
- Own retailer media plans, POS, coupons & digital promotions
- Build strong retailer relationships to maximise brand visibility
- Track spend, measure ROI, and optimise performance
- Be the link between Sales & Marketing, bringing shopper insight to life
- Lead the charge on brand theatre for Deployment & Brand Days
Knowledge, Skills And Experience
- Degree caliber with post graduate depth of business understanding would be an advantage but not essential
- Demonstrable experience in same or similar role – in an FMCG business
- Experience working with major Grocery retailers & their media agencies
- Commercially astute with proven ability to engage & influence retail customers
- Track record of personally leading & driving business & brand growth
- Strong project management skills: the ability to manage multiple projects and delivering on time is essential.
- A passion for pets and a love of connecting brands to pet parents
The Offer
- Location: Thirsk, North Yorkshire (hybrid)
- Salary: Competitive
- 10% annual company bonus scheme
- Car allowance £5,000
- Hours: 37.5 hours per week – Monday to Friday
- Pension: Employee contributions 3% / Employer contribution 8%
- (salary sacrifice company pension scheme)
- Holidays: 25 days + Bank Holidays
- Medicash Plan
- Enhanced maternity/paternity/pawternity
- Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks
- Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
- Ability to purchase heavily discounted pet food.
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our 4 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.
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Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Food and Beverage Manufacturing
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Activation Manager employer: Inspired Pet Nutrition Ltd
Contact Detail:
Inspired Pet Nutrition Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Manager
✨Tip Number 1
Familiarise yourself with the pet food industry and Inspired Pet Nutrition's brands. Understanding their products and values will help you connect better during interviews and demonstrate your passion for pets.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with grocery retailers. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare examples of successful activation campaigns you've managed in the past. Be ready to discuss how you tracked ROI and optimised performance, as this will showcase your project management skills and commercial acumen.
✨Tip Number 4
Research the latest trends in shopper engagement and digital promotions. Being knowledgeable about current strategies will allow you to speak confidently about how you can contribute to IPN's goals.
We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the Activation Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your previous experience in managing activation campaigns, particularly in the FMCG sector. Use specific examples that demonstrate your ability to drive shopper engagement and boost sales.
Highlight Project Management Skills: Since strong project management skills are essential for this role, provide examples of how you have successfully managed multiple projects simultaneously. Detail your approach to meeting deadlines and delivering results.
Express Your Passion: Convey your passion for pets and connecting brands to pet parents in your application. This personal touch can help you stand out and show that you align with the company’s values and mission.
How to prepare for a job interview at Inspired Pet Nutrition Ltd
✨Showcase Your Creativity
As an Activation Manager, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your ability to think outside the box and engage shoppers effectively.
✨Understand Retail Relationships
Familiarise yourself with major grocery retailers and their media agencies. Be ready to discuss how you’ve built strong relationships in the past and how you plan to maximise brand visibility through these connections.
✨Demonstrate Commercial Savvy
Highlight your commercial acumen by discussing how you've tracked spend, measured ROI, and optimised performance in previous roles. This will show your potential employer that you can drive business growth.
✨Prepare for Project Management Questions
Given the importance of managing multiple projects, be prepared to discuss your project management skills. Share specific examples of how you've successfully delivered projects on time and within budget.