Marketing Manager in Stanmore

We are seeking a Marketing Manager to join our marketing team. This fantastic role would be ideal for someone looking for the next step in their marketing career and comes at a genuinely exciting time to join Inspired Learning Group. Inspired Learning Group is a growing group of independent senior schools, preparatory schools and nurseries in the UK. We take great pride in each one of them, supporting them enthusiastically in the achievement of excellence.

A pivotal member of the Marketing Department and reporting to the Head of Marketing, the Marketing Manager is responsible for driving and executing lead generation strategies to support student recruitment across all ILG Through Schools. This role will lead on key marketing initiatives while also supporting wider departmental projects. The successful candidate will work closely with colleagues, external agencies and our network of schools to deliver strong results.

They will be expected to demonstrate solid marketing experience, combining a strategic mindset with hands-on campaign management. This is an ideal role for an experienced and ambitious marketing professional who thrives in a dynamic environment, is passionate about education and is committed to delivering excellent outcomes for our schools and students. This role will suit someone who is creative, detail-oriented and strategic, with a workload that varies from large-scale campaign management to the day-to-day delivery of marketing activity.

The Marketing Manager will be accountable for the daily performance of marketing campaigns, ensuring student acquisition activity is delivered effectively through strong project management, interpersonal skills, communication, administration, problem solving and process management.

The role will encompass:

• Management of the Marketing Campaign Calendar including major acquisition campaigns, partnerships, and tactical requirements as well as student retention campaigns.
• Collaborate with key stakeholders across the company to ensure online and offline marketing campaigns are delivered to a high standard, within budgets and to timescales.
• Manage and optimise the digital paid media channels (i.e. paid social media, PPC etc) to deliver acquisition sales targets with IOS Ignite.
• Compose email marketing campaigns for student retention and acquisition.
• Monitor and report on the effectiveness of marketing campaigns with recommendations for optimisation.
• Collaborate with our agency (IOS Ignite), to continually improve our websites as the primary acquisition channel.
• Coordinate local marketing efforts and partnerships to drive brand presence in the community.
• Create promotional materials and signage to support sales and marketing initiatives.
• Work with our agencies to deliver best in class creative, ensuring consistency and continuous improvement.
• Collaborate with our digital agency, to continually improve landing pages and website(s) as the primary acquisition channel.
• Manage communications with school teams, keeping them up to date, informed and engaged in the campaign development process.
• Daily management of invoicing and tracking of the marketing budget.

The ideal candidate for this role will possess the following skills/expertise:

• Strong experience working for B2C & Consumer brands, a background in education is not a pre-requisite.
• Experience working across multiple brands, or experience in agency would be advantageous.
• Ability to work across a number of fast-moving multi-channel campaigns.
• Experience of communicating results clearly to stakeholders up to CEO level.
• Highly organised with the ability to prioritise multiple campaigns and BAU work.
• Highly creative with strong attention to detail - a passion for creating a lasting impression with the customer.

This role will suit someone who is creative, detailed and strategic at the same time, your workload will vary between large scale campaign management through to day-to-day priorities of the campaign execution. The role will involve a blend of home working and working at our head office in Stanmore (Inspired Learning Group, Georgian House, Park Lane, Stanmore Middlesex HA7 3HD). Frequent travel to schools and nurseries will also be required.

You will be welcomed and as a member of staff at Inspired Learning Group you will benefit from the following:

• Professional Development and Training opportunities with the prospect of career and salary progression as our business grows.
• Ongoing coaching from the management team.
• Refer a friend scheme up to £750.
• Health cash plan covering 10 healthcare benefits and services such as optical, dental, dental accident, chiropody, therapy treatments and health club concession.
• Access to Doctor line from anywhere in the world.
• Employee Assistance Programme.

If you feel you have the skills and attributes for this role we welcome your application.

Inspired Learning Group is totally committed to safeguarding and promoting the welfare of children & young people and expects all staff to share this commitment. Applicants must be willing to undergo child protection screening, as all new staff will be subject to enhanced DBS clearance, identity checks, qualification checks and employment checks to include an exploration of any gaps within employment, two satisfactory references and registration with the Disclosure and Barring Service (DBS).