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For Companies At a Glance
- Tasks: Drive lead generation and student enrolment through innovative marketing strategies.
- Company: Join Inspired Education, a leading global group of premium schools.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on education while working with a passionate team.
- Qualifications: 10+ years in brand management with strong commercial instincts.
- Other info: Be part of a fast-growing company committed to safeguarding children.
The predicted salary is between 36000 - 60000 £ per year.
Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.
Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK\’s top 10 highest-value private companies.
ROLE SUMMARY:
We are seeking a highly commercial Regional Head of Marketing, responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention.
Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions. The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.
KEY RESPONSIBILITIES:
Marketing Strategy & Planning
- Develop regional and school-level marketing plans focused on enrolment and retention
- Shape messaging, media, creative, and PR strategies to position each school distinctly
- Lead offline/online channel strategy, including social media
- Optimise lead conversion and customer journey
- Support CRM programmes with Admissions to drive application conversion
Execution & Media
- Partner with Heads of School and Admissions to deliver outreach and local campaigns
- Ensure all content aligns with brand and communicates our value
- Manage local PR activity in line with central comms
Performance & Budget
- Track marketing and admissions data to drive ROI and conversion
- Negotiate vendor terms and manage regional marketing budget
Stakeholder Engagement
- Main contact for Heads and Admissions, providing updates and gathering feedback
- Regular school visits to stay close to needs and build relationships
- Work with global teams on digital, social, and brand alignment
- Share and implement best practices across regions
THE IDEAL CANDIDATE WILL HAVE:
Attitude & Behaviours
- Proactive self-starter with a strong sense of commercial urgency and focus on results
- Commercially savvy, combining data-led decisions with creative thinking
- Strong communicator, able to build trust and collaborate across cultures and teams
- Resilient and adaptable in fast-paced, high-pressure environments
- Entrepreneurial mindset with a hands-on, team-oriented approach
Skills & Experience
- 10+ years in brand management
- Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support
- Strong commercial instincts, able to turn data and insights into actionable marketing
SAFEGUARDING STATEMENT
Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.
UK Marketing Director employer: Inspired Education Group
Contact Detail:
Inspired Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a marketing role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past marketing successes, especially those related to lead generation and student enrolment. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay active on social media! Follow companies like Inspired Education Group and engage with their content. This not only keeps you informed about their latest news but also shows your genuine interest in their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and are familiar with the company’s online presence.
We think you need these skills to ace UK Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the UK Marketing Director role. Highlight your experience in brand management and marketing strategies that align with what Inspired Education Group is looking for. We want to see how your skills can drive lead generation and student enrolment!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your commercial savvy and creative thinking. Tell us why you're the perfect fit for this role and how you can contribute to our growth. Remember, we love a proactive self-starter!
Showcase Your Data Skills: Since the role involves tracking marketing and admissions data, make sure to highlight any relevant experience you have with data-led decision-making. We’re keen on seeing how you’ve turned insights into actionable marketing strategies in the past.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Inspired Education Group family!
How to prepare for a job interview at Inspired Education Group
✨Know Your Audience
Before the interview, research Inspired Education Group thoroughly. Understand their values, mission, and recent achievements. This will help you tailor your responses to align with their goals, especially in terms of driving lead generation and student enrolment.
✨Showcase Your Commercial Savvy
Be prepared to discuss specific examples where you've successfully combined data-led decisions with creative marketing strategies. Highlight your experience in optimising lead conversion and improving customer journeys, as these are key responsibilities for the role.
✨Demonstrate Stakeholder Engagement Skills
Think of instances where you've effectively collaborated with various stakeholders, such as Heads of School or Admissions teams. Share how you built relationships and gathered feedback to enhance marketing efforts, as this will resonate well with the interviewers.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the role, be ready to discuss how you've thrived in high-pressure environments. Share stories that showcase your resilience and adaptability, which are crucial traits for a UK Marketing Director at Inspired Education Group.
