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For Companies At a Glance
- Tasks: Drive lead generation and student enrolment through innovative marketing strategies.
- Company: Join Inspired Education, a leading global group of premium schools.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on students' lives while shaping the future of education.
- Qualifications: 10+ years in brand management with strong commercial instincts.
- Other info: Be part of a fast-growing company recognised as one of the UK's top private firms.
The predicted salary is between 43200 - 72000 £ per year.
Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13. Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK\\\’s top 10 highest-value private companies.
Role Summary
We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions.
The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.
Key Responsibilities
- Marketing Strategy & Planning: Develop regional and school-level marketing plans focused on enrolment and retention; Shape messaging, media, creative, and PR strategies to position each school distinctly; Lead offline/online channel strategy, including social media; Optimise lead conversion and customer journey; Support CRM programmes with Admissions to drive application conversion
- Execution & Media: Partner with Heads of School and Admissions to deliver outreach and local campaigns; Ensure all content aligns with brand and communicates our value; Manage local PR activity in line with central comms
- Performance & Budget: Track marketing and admissions data to drive ROI and conversion; Negotiate vendor terms and manage regional marketing budget
- Stakeholder Engagement: Main contact for Heads and Admissions, providing updates and gathering feedback; Regular school visits to stay close to needs and build relationships; Work with global teams on digital, social, and brand alignment; Share and implement best practices across regions
The ideal candidate will have
Attitude & Behaviours
- Proactive self-starter with a strong sense of commercial urgency and focus on results
- Commercially savvy, combining data-led decisions with creative thinking
- Strong communicator, able to build trust and collaborate across cultures and teams
- Resilient and adaptable in fast-paced, high-pressure environments
- Entrepreneurial mindset with a hands-on, team-oriented approach
Skills & Experience
- 10+ years in brand management
- Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support
- Strong commercial instincts, able to turn data and insights into actionable marketing
Safeguarding Statement
Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.
Visit our careers site for more information; https://jobs.inspirededu.com
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UK Marketing Director employer: Inspired Education Group
Contact Detail:
Inspired Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. And hey, check out our website for more opportunities!
We think you need these skills to ace UK Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of UK Marketing Director. Highlight your experience in brand management and marketing strategy, and don’t forget to showcase any relevant achievements that demonstrate your commercial savvy.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for education and how your skills can help drive lead generation and student enrolment across our schools.
Showcase Your Data Skills: Since we’re all about data-led decisions, make sure to highlight your experience with tracking marketing performance and using insights to drive results. We want to see how you’ve turned data into actionable strategies in your previous roles.
Apply Through Our Website: We encourage you to apply through our careers site. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team at Inspired Education!
How to prepare for a job interview at Inspired Education Group
✨Know Your Audience
Before the interview, research Inspired Education thoroughly. Understand their values, mission, and recent achievements. This will help you tailor your responses to show how your experience aligns with their goals, especially in driving lead generation and student enrolment.
✨Showcase Your Marketing Savvy
Prepare specific examples of successful marketing strategies you've implemented in the past. Highlight your experience with both online and offline channels, and be ready to discuss how you can optimise lead conversion and enhance the customer journey for Inspired's schools.
✨Demonstrate Stakeholder Engagement Skills
Since the role involves working closely with Heads of School and Admissions teams, come prepared with examples of how you've built relationships and collaborated across different teams. Emphasise your communication skills and ability to gather feedback effectively.
✨Be Data-Driven
Inspired Education values data-led decisions, so be ready to discuss how you've used marketing and admissions data to drive ROI in previous roles. Prepare to talk about specific metrics you've tracked and how they informed your marketing strategies.
