UK Marketing Director

UK Marketing Director

London Full-Time 48000 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies to boost student enrolment and retention across UK schools.
  • Company: Join Inspired Education, a top global group of premium schools with 118 institutions worldwide.
  • Benefits: Enjoy competitive pay, flexible working, and generous school fee discounts.
  • Why this job: Be part of a fast-growing organisation with a passionate international team and global career opportunities.
  • Qualifications: 10+ years in brand management with strong commercial instincts and creative thinking.
  • Other info: Regular visits to schools and collaboration with regional CEOs and global marketing leads.

The predicted salary is between 48000 - 72000 ÂŁ per year.

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Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK\’s top 10 highest-value private companies.

ROLE SUMMARY:

We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions. The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.

KEY RESPONSIBILITIES:

  • Develop regional and school-level marketing plans focused on enrolment and retention
  • Shape messaging, media, creative, and PR strategies to position each school distinctly
  • Lead offline/online channel strategy, including social media
  • Optimise lead conversion and customer journey
  • Support CRM programmes with Admissions to drive application conversion

Execution & Media

  • Partner with Heads of School and Admissions to deliver outreach and local campaigns
  • Ensure all content aligns with brand and communicates our value
  • Manage local PR activity in line with central comms

Performance & Budget

  • Track marketing and admissions data to drive ROI and conversion
  • Negotiate vendor terms and manage regional marketing budget

Stakeholder Engagement

  • Main contact for Heads and Admissions, providing updates and gathering feedback
  • Regular school visits to stay close to needs and build relationships
  • Work with global teams on digital, social, and brand alignment
  • Share and implement best practices across regions

THE IDEAL CANDIDATE WILL HAVE:

  • Proactive self-starter with a strong sense of commercial urgency and focus on results
  • Commercially savvy, combining data-led decisions with creative thinking
  • Strong communicator, able to build trust and collaborate across cultures and teams
  • Resilient and adaptable in fast-paced, high-pressure environments
  • Entrepreneurial mindset with a hands-on, team-oriented approach

Skills & Experience

  • 10+ years in brand management
  • Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support
  • Strong commercial instincts, able to turn data and insights into actionable marketing

Our Value Proposition

Career: A fast-growing organisation with global mobility and career paths.

Reward: Competitive package with generous school fee discounts, flexible working, and local benefits.

People: Work alongside a passionate, international team. Collaborate directly with the region’s CEO, global marketing leads, and in-house creative and digital experts.

Location: Based in our Mayfair Head Office, with regular visits to schools and partners across the region.

SAFEGUARDING STATEMENT

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

Seniority level

  • Seniority levelMid-Senior level

Employment type

  • Employment typeFull-time

Job function

  • Job functionMarketing
  • IndustriesEducation and Primary and Secondary Education

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UK Marketing Director employer: Inspired Education Group

Inspired Education is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and commercial acumen thrive. With a commitment to employee growth through global mobility and career development, staff enjoy competitive packages, generous school fee discounts, and the opportunity to collaborate with a passionate international team. Join us at our Mayfair Head Office and be part of a rapidly expanding organisation that values innovation and teamwork.
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Contact Detail:

Inspired Education Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land UK Marketing Director

✨Tip Number 1

Network with professionals in the education sector, especially those involved in marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in educational marketing.

✨Tip Number 2

Familiarise yourself with Inspired Education's brand and values. Understanding their unique selling points will help you tailor your approach and demonstrate how you can enhance their marketing strategies.

✨Tip Number 3

Showcase your experience with data-driven marketing. Be prepared to discuss specific examples of how you've used analytics to drive lead generation and improve student enrolment in previous roles.

✨Tip Number 4

Prepare to discuss your collaborative approach. Highlight instances where you've successfully worked with various stakeholders, such as school heads and admissions teams, to achieve common goals in a marketing context.

We think you need these skills to ace UK Marketing Director

Strategic Marketing Planning
Lead Generation
Student Enrolment Strategies
Integrated Marketing Campaigns
Digital Marketing
Social Media Management
Content Creation and Management
Public Relations
Data Analysis and Interpretation
Budget Management
Stakeholder Engagement
Collaboration Across Teams
CRM Programmes
Performance Tracking and ROI Analysis
Commercial Acumen

Some tips for your application 🫡

Understand the Role: Thoroughly read the job description for the UK Marketing Director position. Make sure to understand the key responsibilities and the skills required, as this will help you tailor your application effectively.

Tailor Your CV: Customise your CV to highlight relevant experience in brand management and marketing channels. Use specific examples that demonstrate your ability to drive lead generation and student enrolment, as these are crucial for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your commercial acumen and creative thinking. Address how your background aligns with the company's goals and how you can contribute to their growth in the UK region.

Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any successful marketing campaigns you've led or data-driven decisions that resulted in increased enrolment or retention.

How to prepare for a job interview at Inspired Education Group

✨Understand the Company Culture

Before your interview, take some time to research Inspired Education's values and culture. This will help you align your answers with what they prioritise, showing that you're a good fit for their team.

✨Prepare Data-Driven Examples

As the role requires strong commercial instincts and data-led decision-making, be ready to share specific examples from your past experiences where you've successfully used data to drive marketing strategies and improve enrolment.

✨Showcase Your Leadership Skills

Since you'll be leading a local marketing team, highlight your leadership experience. Discuss how you've motivated teams, managed projects, and collaborated with various stakeholders to achieve common goals.

✨Ask Insightful Questions

Prepare thoughtful questions about the company's growth plans, marketing strategies, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.

UK Marketing Director
Inspired Education Group
Location: London

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