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For Companies At a Glance
- Tasks: Lead marketing strategies to boost student enrolment and retention across UK schools.
- Company: Join Inspired Education, a top global group of premium schools with 118 institutions worldwide.
- Benefits: Enjoy competitive pay, flexible working, and generous school fee discounts.
- Why this job: Be part of a fast-growing company with a vibrant culture and global career opportunities.
- Qualifications: 10+ years in brand management with strong commercial instincts and creative thinking.
- Other info: Work from our Mayfair office while visiting schools and collaborating with international teams.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
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Head of Marketing – UK
Location:
London, GB
Date: 18 Jul 2025
Application closing date: Applications ongoing
Inspired Education is the leading global group of premium schools, with a portfolio of 118 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 90,000 students receive a world-class learning experience from Kindergarten to Year 13.
Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.
ROLE SUMMARY:
We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions. The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.
KEY RESPONSIBILITIES:
- Develop regional and school-level marketing plans focused on enrolment and retention
- Shape messaging, media, creative, and PR strategies to position each school distinctly
- Lead offline/online channel strategy, including social media
- Optimise lead conversion and customer journey
- Support CRM programmes with Admissions to drive application conversion
Execution & Media
- Partner with Heads of School and Admissions to deliver outreach and local campaigns
- Ensure all content aligns with brand and communicates our value
- Manage local PR activity in line with central comms
Performance & Budget
- Track marketing and admissions data to drive ROI and conversion
- Negotiate vendor terms and manage regional marketing budget
Stakeholder Engagement
- Main contact for Heads and Admissions, providing updates and gathering feedback
- Regular school visits to stay close to needs and build relationships
- Work with global teams on digital, social, and brand alignment
- Share and implement best practices across regions
THE IDEAL CANDIDATE WILL HAVE:
Proactive self-starter with a strong sense of commercial urgency and focus on results
Commercially savvy, combining data-led decisions with creative thinking
Strong communicator, able to build trust and collaborate across cultures and teams
Resilient and adaptable in fast-paced, high-pressure environments
Entrepreneurial mindset with a hands-on, team-oriented approach
Skills & Experience
10+ years in brand management
Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support
Strong commercial instincts, able to turn data and insights into actionable marketing
Our Value Proposition
Career: A fast-growing organisation with global mobility and career paths.
Reward: Competitive package with generous school fee discounts, flexible working, and local benefits.
People: Work alongside a passionate, international team. Collaborate directly with the region’s CEO, global marketing leads, and in-house creative and digital experts.
Location: Based in our Mayfair Head Office, with regular visits to schools and partners across the region.
SAFEGUARDING STATEMENT
Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitmentpractices and pre-employment background checks will be undertaken before any appointment is confirmed.
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Head of Marketing - UK employer: Inspired Education Group
Contact Detail:
Inspired Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - UK
✨Tip Number 1
Network with professionals in the education and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Inspired Education's brand and values. Understanding their mission and how they position themselves in the market will help you tailor your approach and demonstrate your alignment with their goals during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and lead generation, especially within the education sector. Being knowledgeable about current strategies will allow you to discuss innovative ideas that could benefit Inspired Education.
✨Tip Number 4
Prepare to showcase your experience with data-driven marketing strategies. Be ready to discuss specific examples of how you've used data to drive results in previous roles, as this aligns closely with the requirements of the Head of Marketing position.
We think you need these skills to ace Head of Marketing - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in lead generation and student enrolment. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the education sector and your strategic vision for marketing within it. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as percentage increases in enrolment or successful campaigns you led. This will help illustrate your impact and effectiveness.
Research Inspired Education: Familiarise yourself with Inspired Education's values, mission, and recent developments. This knowledge will allow you to tailor your application and demonstrate your genuine interest in the role and the company.
How to prepare for a job interview at Inspired Education Group
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate your ability to drive results. Be prepared to discuss specific metrics from your previous roles, such as lead generation rates and conversion statistics, to showcase your data-driven approach.
✨Understand the Brand
Familiarise yourself with Inspired Education's brand values and messaging. During the interview, articulate how you would align your marketing strategies with their mission to provide a world-class learning experience.
✨Showcase Your Leadership Skills
This role involves leading a local marketing team and collaborating with various stakeholders. Prepare examples of how you've successfully led teams and managed cross-functional projects in the past.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in high-pressure situations. Think of scenarios where you've had to adapt your marketing strategy quickly and be ready to discuss the outcomes.
