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- Tasks: Lead marketing strategies to boost brand awareness and customer engagement across multiple platforms.
- Company: Join a dynamic team at a leading company in Chesterfield.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make a real impact on brand development and drive innovative marketing campaigns.
- Qualifications: Experience in digital marketing and strong leadership skills required.
- Other info: Collaborative culture with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Inspire Resourcing are currently recruiting a Group Marketing Manager on behalf of our fantastic client in Chesterfield. The Group Marketing Manager plays a strategic role in driving brand awareness and customer engagement across different company brands. This senior position encompasses B2C and digital marketing with a significant focus on brand development, while also managing B2B marketing deliverables such as brochures and trade show presence. You will lead a marketing team, manage budgets, and work autonomously to ensure marketing strategies align with overall business objectives. Close collaboration with Sales and Product teams will be essential to aid in product packaging, presentation, and market positioning.
Strategic Brand Development:
- Develop and execute marketing strategies to elevate brand visibility and engagement across B2C and B2B audiences.
- Lead digital marketing efforts, leveraging social media, SEO, PPC, and content marketing to drive growth.
Campaign Planning and Execution:
- Create and manage multi-channel campaigns to support brand awareness, product launches, and promotional activities.
- Oversee the design and distribution of marketing materials, ensuring alignment with brand guidelines.
B2B Marketing Support:
- Produce high-quality brochures, presentations, and other collateral to support business development initiatives.
- Plan and coordinate the company’s presence at trade shows and industry events.
Team Leadership and Budget Management:
- Lead and mentor the marketing team, fostering a culture of creativity and performance excellence.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
Collaboration with Sales and Product Teams:
- Work closely with the Sales team to align marketing initiatives with revenue objectives.
- Support the Product team in developing packaging and product presentation strategies that resonate with target audiences.
Performance Analysis and Reporting:
- Track and report on the performance of marketing campaigns, using data-driven insights to refine strategies.
- Present marketing updates and recommendations to the Group Managing Director.
Competencies Requirements:
- Proven hands-on experience in a marketing management role with a strong focus on digital and B2C marketing.
- Exceptional strategic planning and project management skills.
- Proficiency in digital marketing tools and analytics platforms (GA4, Google Ads, Meta Business Suite etc.).
- Strong creative and analytical mindset with a results-oriented approach.
- Excellent interpersonal, communication, and negotiation skills.
- Strong copywriting abilities.
- Influencer and affiliate management experience.
- eCommerce experience.
Personal Attributes:
- Self-motivated and able to work autonomously with minimal supervision.
- Flexible and adaptable, capable of managing multiple priorities in a fast-paced environment.
- Collaborative team player with the ability to foster strong cross-departmental relationships.
- Innovative thinker with a passion for continuous improvement and brand development.
Key Working Relationships:
- Group Managing Director
- Sales Team
- Product Team
- Marketing Team
- External Agencies and Vendors (web and design agencies)
Group Marketing Manager employer: Inspire Resourcing Ltd
Contact Detail:
Inspire Resourcing Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your hands-on experience with digital marketing tools and campaign management. Share specific examples of how you've driven brand awareness and engagement in past roles.
✨Tailor Your Approach
Every company is different, so do your homework! Understand their brand, values, and marketing strategies. When you apply through our website, make sure your application reflects how you can specifically contribute to their goals.
✨Follow Up
After an interview or networking event, don’t forget to follow up with a thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Group Marketing Manager role. Highlight your experience in B2C and digital marketing, and don’t forget to showcase any leadership roles you've had. We want to see how you can drive brand awareness and customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Mention specific campaigns you've led or strategies you've implemented that align with our focus on brand development and collaboration with sales and product teams.
Show Off Your Digital Skills: Since this role has a significant digital marketing focus, make sure to highlight your proficiency with tools like Google Ads and GA4. Share examples of how you've used these tools to drive growth and improve campaign performance. We love data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Inspire Resourcing Ltd
✨Know Your Brands Inside Out
Before the interview, make sure you research the company and its various brands thoroughly. Understand their market positioning, target audiences, and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Digital Savvy
Given the focus on digital marketing, be prepared to discuss your experience with tools like Google Analytics, Google Ads, and social media platforms. Bring examples of successful campaigns you've managed, highlighting your strategic thinking and results-driven approach.
✨Prepare for Team Leadership Questions
As a Group Marketing Manager, you'll be leading a team. Think about your leadership style and prepare examples of how you've mentored team members or fostered creativity within a group. Be ready to discuss how you handle conflicts and motivate your team.
✨Align Marketing with Business Goals
Be ready to talk about how you can align marketing strategies with overall business objectives. Prepare to discuss past experiences where your marketing initiatives directly contributed to revenue growth or brand visibility, showcasing your understanding of B2B and B2C dynamics.
