Multi-Channel Marketer Level 3 in London

Join to apply for the Multi-Channel Marketer Level 3 role at Inspire ATA. Use data and creativity to connect brands with audiences and achieve marketing objectives. The primary role of a Multi-Channel Marketer is to define, design, build, and implement campaigns across various online and offline platforms to drive customer acquisition, engagement, and retention. A Multi-Channel Marketer typically works as part of a team, handling straightforward elements of the overall marketing plan or campaign, working to marketing briefs and instructions to help grow your organisation's presence across multiple channels.

Responsibilities

• Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.
• Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
• Use research data to inform marketing decisions, targeting, planning, delivery.
• Source, create and edit content in collaboration with colleagues for appropriate marketing channels, ensuring that brand guidelines are met.
• Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation.
• Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
• Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign.
• Use the organisation's customer relationship management system to maintain accurate customer data.
• Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
• Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan.
• Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives.

Knowledge, Skills and Behaviours

• Marketing theory, concepts and basic principles.
• The business' structure, vision, priorities, and objectives.
• Business tools used to measure the impact of business objectives.
• What a marketing plan is, how it is built and its purpose.
• The importance of competitor analysis and how to undertake it.
• Brand theory such as positioning, value, identity, guidelines, and tone of voice.
• Create content using principles of design and copywriting.
• Current and emerging technologies, software and systems which impact on marketing.
• Principles of conducting marketing communications in an ethical and diverse manner.
• Plan and coordinate a marketing activity using marketing tactics.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats.
• Use research/survey software to gather audience insight.
• Use copywriting techniques to write persuasive text/copy.
• Build and implement multi-channel campaigns across a variety of platforms.
• Proofread marketing copy ensuring it is accurate, persuasive and on brand.
• Has accountability and ownership of their tasks and workload.
• Takes responsibility, shows initiative and is organised.
• Works flexibly and adapts to circumstances.
• Works collaboratively with others across the organisation and external stakeholders.
• Seeks learning opportunities and continuous professional development.
• Acts in a professional manner with integrity and confidentiality.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Education