Content Creator Level 3

Interpret client briefs, research and create content across a range of platforms

A Content Creator (also known as a Creative Content Assistant) develops content for digital, social media, broadcast, or print media. Working according to client briefs, they research, prepare, and develop media messaging to maximize audience engagement, aligning with brand strategy and client needs. The content may be used in media, advertising, and marketing campaigns.

The core knowledge, skills, and behaviors developed on the course include:

• Interpreting client/customer briefs.
• Researching ideas and concepts to meet briefs.
• Analyzing differences between media campaigns focused on retention, acquisition, and conversion.
• Recommending appropriate platforms or channels for campaigns.
• Understanding and identifying commercial drivers for clients/customers.
• Recognizing the importance of brand, brand awareness, and target audience within a brief.
• Understanding how print and digital audiences differ and communication styles.
• Using creative content across various channels and platforms.
• Working within budget constraints.
• Integrating content creation within marketing strategies.
• Creating metadata schemas for content storage.
• Applying different writing styles suited to campaign types.
• Establishing appropriate tone of voice for campaigns.
• Understanding the end-to-end production workflow and one\’s role within it.
• Organizing, structuring, and labeling content for efficient retrieval.
• Operating effectively within production workflows.
• Evaluating campaign success and identifying improvements.
• Engaging audiences via social media and hosting message boards.
• Optimizing webpage content for search engine rankings.
• Managing media assets properly.
• Having a passion for creating content for digital and creative media.
• Working effectively both independently and in teams.
• Building and maintaining positive customer relationships.
• Demonstrating a strong work ethic and commitment.

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