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- Tasks: Drive marketing initiatives and develop strategies to boost our SaaS solutions in higher education.
- Company: Join Inspera, a leader in innovative educational technology.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape the future of education while making a real impact in a dynamic environment.
- Qualifications: 8+ years in marketing, preferably in education or SaaS, with strong digital skills.
- Other info: Collaborate with cross-functional teams and manage exciting global events.
The predicted salary is between 28800 - 43200 £ per year.
We're seeking a highly motivated and experienced Marketing Manager to drive marketing initiatives to drive growth and adoption of our SaaS solutions within the higher education market. The ideal candidate will be a strategic thinker with a proven track record in the education industry, capable of developing and executing comprehensive marketing strategies that increase brand awareness, generate leads, and support sales objectives. You will be instrumental in shaping our market presence and contributing directly to our success.
Key responsibilities & Duties
- Development and Execution of GTM Strategies: Design, implement, and manage comprehensive marketing campaigns across various channels (digital, content, events, PR) to achieve business goals and drive pipeline growth.
- Marketing Automation & CRM Management: Oversee the strategy, implementation, and optimization of marketing automation platforms to streamline nurturing campaigns and enhance customer journeys. Ensure effective integration with CRM systems for seamless data flow and reporting.
- Website Strategy & Management: Lead the strategy, development, and ongoing management of the company website, ensuring it is optimized for user experience, SEO, lead conversion, and reflects the latest brand messaging and product offerings.
- Content Marketing Leadership: Oversee the creation of high-quality, engaging content including blog posts, whitepapers, case studies, webinars, and website copy that resonates with our target audience and positions us as a thought leader.
- Digital Marketing Management: Manage and optimize all digital marketing efforts, including SEO, SEM, social media marketing, and display advertising, ensuring strong ROI. Develop and execute engaging social media strategies to build community and drive brand awareness.
- Lead Generation & Nurturing: Implement effective lead generation strategies and develop nurturing campaigns to guide prospects through the sales funnel.
- Global Event Planning & Execution: Plan, organize, and execute both virtual and in-person events globally, including webinars, conferences, and trade shows, to generate leads, build relationships, and enhance brand visibility.
- Performance Tracking & Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using data to identify areas for improvement and optimize future efforts.
- Cross-functional Collaboration: Work closely with sales and product teams to align marketing efforts with overall business objectives and ensure a cohesive customer journey.
- Budget Management: Manage the marketing budget effectively, allocating resources to maximize impact and achieve strategic goals.
Education & Experience
- Bachelor's degree in Marketing, or a related field.
- 8+ years of progressive experience in marketing in higher education or online learning sectors or with a SaaS company.
- Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results (e.g., lead generation, MQLs, SQLs, revenue).
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Experience with content management systems (CMS) and other relevant tools (e.g., Google Analytics, social media management platforms).
- Event planning experience, both in-person and virtual.
- Proficiency with CRM systems (e.g. HubSpot or Salesforce) and marketing automation tools.
- Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Marketing Manager in London employer: Inspera
Contact Detail:
Inspera Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and SaaS sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, content pieces, and any successful projects you've led. This will give potential employers a taste of what you can bring to the table, especially in a role like Marketing Manager.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, like Inspera, and express your interest in working with them. A well-crafted email can go a long way in getting noticed.
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform for a streamlined application process. Plus, we often have exclusive job listings that you won’t find elsewhere, so keep an eye out!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing and executing marketing strategies, especially in the education sector. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in higher education and how you can contribute to our success. Be sure to mention specific campaigns or projects you've led.
Showcase Your Digital Savvy: Since this role involves a lot of digital marketing, make sure to showcase your experience with SEO, SEM, and social media. We love seeing examples of how you've driven engagement and leads through these channels!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Inspera
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to the role. Be ready to discuss how you've used data to drive decisions in past campaigns, especially in the education sector. This shows you understand the importance of analytics in shaping effective marketing strategies.
✨Showcase Your Content Creation Skills
Prepare examples of high-quality content you've created, such as blog posts or case studies. Highlight how these pieces have contributed to brand awareness or lead generation. This will demonstrate your ability to resonate with target audiences and position the company as a thought leader.
✨Familiarise Yourself with Their Tools
Research the marketing automation and CRM tools that the company uses, like HubSpot or Salesforce. If you have experience with similar platforms, be sure to mention it. This shows you're ready to hit the ground running and can manage their marketing processes effectively.
✨Prepare for Scenario Questions
Expect scenario-based questions about developing and executing marketing strategies. Think of specific challenges you've faced in previous roles and how you overcame them. This will help you illustrate your strategic thinking and problem-solving skills, which are crucial for the Marketing Manager position.
