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For Companies At a Glance
- Tasks: Transform marketing data into strategic insights and optimize campaign performance.
- Company: Join a leading consumer brand with ambitious growth plans across the UK.
- Benefits: Enjoy a competitive salary, generous holiday allowance, and ongoing professional development.
- Why this job: Make a direct impact on business success while working in a hybrid model.
- Qualifications: Proven experience in marketing analytics and strong data visualization skills required.
- Other info: Utilize cutting-edge tools like Power BI and collaborate with senior marketing leaders.
The predicted salary is between 45000 - 50000 £ per year.
Senior Marketing Analyst
Location: Hemel Hempstead
Salary: £45,000 – £50,000 per annum
Contract Type: Permanent, Hybrid
EXCLUSIVE SEARCH – LEADING CONSUMER BRAND
We are exclusively partnering with one of the UK\’s most successful publicly listed companies to find an exceptional Marketing Analyst to join their growing in-house team. This is a rare opportunity to work with a financially stable organisation with ambitious growth plans across multiple locations nationwide.
The Opportunity
Our client is seeking a data-driven Marketing Analyst who will transform marketing performance data into strategic insights that drive business growth. You\’ll be partnering directly with senior marketing leaders to optimise campaign performance, enhance customer engagement, and maximise marketing ROI.
Role Highlights
- Work in a hybrid model (3 days office/2 days remote)
- Join a successful business with national presence and continued expansion
- Utilise cutting-edge marketing technology and analytics platforms (Power Bi)
- Drive data-driven decision making across all marketing channels
- Directly impact business success through your analytical expertise
Key Responsibilities
- Lead campaign performance analysis and provide recommendations to enhance marketing effectiveness
- Partner with marketing leadership to develop data-driven strategies
- Build and maintain comprehensive marketing dashboards and reporting frameworks
- Conduct channel performance analysis to optimise marketing investment
- Develop customer segmentation models for targeted marketing initiatives
- Manage the Customer Data Platform, ensuring data quality and compliance
- Support ROI analysis across all marketing activities
- Translate complex data insights into actionable business recommendations
The Ideal Candidate
- Proven experience in marketing analytics with a focus on performance measurement
- Strong data visualisation skills and ability to communicate insights effectively
- Experience with BI tools (Power BI/MS Fabric preferred)
- Working knowledge of SQL or Python for data manipulation
- Experience with customer segmentation and campaign attribution modelling
- Commercial understanding of marketing analytics in a B2C environment
- Collaborative approach with excellent stakeholder management skills
- Self-motivated with a proactive, solutions-focused mindset
Package
- Competitive salary of £45,000 – £50,000
- Comprehensive benefits package including generous holiday allowance
- Ongoing professional development opportunities
- Additional lifestyle and wellbeing benefits
Desired Skills and Experience
marketing, analyst, ROI, Data, CRM, Reports, trends, campaigns, Power BI, Analysis
Senior Marketing Analyst employer: Insite Finance
Contact Detail:
Insite Finance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst
✨Tip Number 1
Familiarize yourself with the latest trends in marketing analytics, especially focusing on performance measurement and ROI. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Make sure to showcase your experience with BI tools like Power BI during networking opportunities. Engaging with professionals in the field can provide insights into what the company values and how you can align your skills with their needs.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Being able to articulate your analytical process and the impact of your recommendations will set you apart from other candidates.
✨Tip Number 4
Network with current or former employees of the company to gain insights into their culture and expectations. This can give you a competitive edge in understanding how to tailor your approach when applying for the position.
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly focusing on performance measurement and data-driven decision making. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, emphasize your experience with BI tools like Power BI and your ability to communicate complex data insights effectively. Mention specific examples of how you've driven marketing effectiveness in previous roles.
Showcase Your Analytical Skills: Provide concrete examples of your analytical work, such as successful campaign performance analyses or customer segmentation models you've developed. This will demonstrate your capability to translate data into actionable business recommendations.
Highlight Collaboration Experience: Since the role involves partnering with senior marketing leaders, be sure to mention any past experiences where you collaborated with stakeholders to achieve marketing goals. This shows that you can work well in a team-oriented environment.
How to prepare for a job interview at Insite Finance
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Power BI and any relevant projects where your analysis led to measurable improvements.
✨Understand the Business Context
Research the company and its market position. Understand their growth plans and how your role as a Marketing Analyst can contribute to their success. This will help you tailor your responses to align with their objectives.
✨Prepare for Technical Questions
Expect questions about your proficiency in SQL or Python, especially regarding data manipulation. Be ready to explain how you've used these skills in past roles to enhance marketing performance.
✨Demonstrate Collaboration Skills
Since you'll be partnering with senior marketing leaders, emphasize your experience in stakeholder management. Share examples of how you've successfully collaborated with teams to develop data-driven strategies.
