At a Glance
- Tasks: Lead and grow our Direct B2B sales team to drive revenue and optimise conversion.
- Company: Join a fast-growing FinTech company with a dynamic and innovative culture.
- Benefits: Enjoy competitive pay, 25 days holiday, private medical insurance, and wellness perks.
- Other info: Be part of a team where your ideas are valued and career growth is encouraged.
- Why this job: Make a real impact on our growth while developing your career in a supportive environment.
- Qualifications: Proven sales experience and strong leadership skills in fast-paced settings.
The predicted salary is between 80000 - 100000 £ per year.
We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.
The Vice President of Sales – Direct B2B Channel is responsible for owning growth, conversion, and execution across Insignis’s direct business client segment, including SME, mid-market, and larger corporate organisations acquired through inbound and outbound sales motions. This role exists to turn Insignis’s strong inbound demand, digital journey, and outbound capability into predictable, scalable revenue and funded balances, while maintaining high standards of suitability, governance, and customer experience. Success in this role is defined by conversion discipline, operational excellence, and repeatable execution — not heroics.
Role Responsibilities
- Key Objectives
- Drive sustainable revenue and balance growth through the Direct B2B channel
- Improve inbound and outbound conversion rates across the full funnel
- Build a scalable, metrics-led operating model for direct sales
- Reduce friction between marketing, sales, onboarding, and funding
- Establish the Direct channel as a predictable, high-velocity growth engine
- Core Responsibilities
- Direct B2B Revenue Ownership
- Own revenue, pipeline, and funded balance targets for the Direct B2B channel
- Translate Insignis’s GTM strategy into a clear direct-sales execution plan
- Balance inbound demand with structured outbound activity
- Maintain tight control of funnel health, deal velocity, and forecasting
- Funnel Conversion & Execution Excellence
- Own conversion performance across the full funnel from web-to-lead through to funded account
- Diagnose and remove friction across sales, onboarding, and funding journeys
- Partner with Marketing, RevOps, and Client Onboarding to optimise throughput
- Treat conversion improvement as a core leadership responsibility
- Team Leadership & Performance Management
- Lead and develop the Direct B2B sales organisation (inbound and outbound)
- Set clear activity, quality, and outcome standards
- Coach managers and ICs to perform consistently
- Work closely with Marketing on demand quality, routing, and prioritisation
- Partner with RevOps and Technology to improve CRM discipline and automation
- Reduce administrative burden on sellers
- Ensure sales process is simple, repeatable, and scalable
- Own forecast accuracy for the Direct channel
- Inspect leading indicators such as conversion, velocity, and drop-off
- Use data to identify bottlenecks and coach improvement
- Provide clear reporting to CSO, ExCo, and the Board
- Customer Experience, Suitability & Governance
- Ensure direct sales reflect Insignis’s regulatory and suitability standards
- Balance speed with quality without compromising outcomes
- Partner with Client Services to ensure smooth onboarding and funding
- Protect Insignis’s reputation while scaling volume
- Proven track record scaling inbound and outbound sales motions
- Strong understanding of funnel economics and conversion optimisation
- Experience operating in regulated or high-scrutiny environments
- Comfortable leading teams in fast-paced, metrics-driven settings
- Execution-led and outcome-focused
- Data-driven and analytically strong
- Operationally rigorous and systems-minded
- Calm under pressure
- Values-led with strong customer focus
- Competitive compensation
- 25 days holiday (exc. Bank holidays)
- Pension contributions
- Private medical insurance
- Employee health and wellness discounts
- Cycle to Work Scheme
- Monthly team lunches
Experience & Background
Leadership Attributes
Benefits Of The Job:
VP Of Sales - Direct Business employer: Insigniscash
At Insignis, we pride ourselves on being a dynamic and innovative FinTech company that values the contributions of every team member. As a VP of Sales in our fast-growing environment, you will enjoy a competitive compensation package, generous holiday allowance, and a strong focus on employee health and wellness. Our collaborative work culture encourages your ideas and fosters professional growth, making it an exciting opportunity to shape the future of our direct business channel while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land VP Of Sales - Direct Business
✨Tip Number 1
Network like a pro! Reach out to your connections in the FinTech space and let them know you're on the lookout for opportunities. A personal referral can make all the difference when it comes to landing that VP of Sales role.
✨Tip Number 2
Prepare for those interviews by diving deep into the company’s values and mission. Show us how your experience aligns with Insignis’s goals, especially around driving sustainable revenue and improving conversion rates. We love candidates who do their homework!
✨Tip Number 3
Don’t just talk about your past successes; bring data to the table! Highlight your achievements with metrics that demonstrate your ability to drive growth and improve funnel performance. Numbers speak louder than words, especially in sales.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who want to make an impact in our fast-growing team.
We think you need these skills to ace VP Of Sales - Direct Business
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our fast-growing FinTech team and making a real impact on our business.
Tailor Your Experience:Make sure to highlight your relevant experience in sales, especially in B2B environments. We’re looking for someone who can drive growth and conversion, so connect your past achievements to what we’re doing at Insignis.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on how your skills align with our needs. Remember, we want to understand your potential contribution quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Insigniscash
✨Know Your Numbers
As a VP of Sales, you'll need to demonstrate your understanding of funnel economics and conversion optimisation. Brush up on key metrics related to sales performance, such as conversion rates and deal velocity. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Leadership Skills
This role requires strong leadership attributes, so prepare examples that highlight your experience in leading teams and driving performance. Think about specific instances where you coached team members to success or improved processes that led to better outcomes.
✨Align with Company Values
Insignis values a customer-focused approach, so be sure to convey your commitment to customer experience during the interview. Share stories that illustrate how you've balanced speed with quality in past roles, ensuring that customer satisfaction remains a priority.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and operational rigor. Prepare to discuss how you would diagnose and remove friction in the sales process or improve conversion rates. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
