At a Glance
- Tasks: Lead and grow our Direct B2B sales team to drive revenue and conversion.
- Company: Join a fast-growing FinTech company with a dynamic culture.
- Benefits: Enjoy competitive pay, 25 days holiday, private medical insurance, and wellness perks.
- Other info: Be part of a team where your ideas are valued and career growth is encouraged.
- Why this job: Make a real impact on our growth while developing your career in a supportive environment.
- Qualifications: Proven sales experience and strong leadership skills in fast-paced settings.
The predicted salary is between 80000 - 100000 £ per year.
We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.
The Vice President of Sales – Direct B2B Channel is responsible for owning growth, conversion, and execution across Insignis’s direct business client segment, including SME, mid-market, and larger corporate organisations acquired through inbound and outbound sales motions. This role exists to turn Insignis’s strong inbound demand, digital journey, and outbound capability into predictable, scalable revenue and funded balances, while maintaining high standards of suitability, governance, and customer experience. Success in this role is defined by conversion discipline, operational excellence, and repeatable execution — not heroics.
Role Responsibilities
- Key Objectives
- Drive sustainable revenue and balance growth through the Direct B2B channel
- Improve inbound and outbound conversion rates across the full funnel
- Build a scalable, metrics-led operating model for direct sales
- Reduce friction between marketing, sales, onboarding, and funding
- Establish the Direct channel as a predictable, high-velocity growth engine
- Core Responsibilities
- Direct B2B Revenue Ownership
- Own revenue, pipeline, and funded balance targets for the Direct B2B channel
- Translate Insignis’s GTM strategy into a clear direct-sales execution plan
- Balance inbound demand with structured outbound activity
- Maintain tight control of funnel health, deal velocity, and forecasting
- Funnel Conversion & Execution Excellence
- Own conversion performance across the full funnel from web-to-lead through to funded account
- Diagnose and remove friction across sales, onboarding, and funding journeys
- Partner with Marketing, RevOps, and Client Onboarding to optimise throughput
- Treat conversion improvement as a core leadership responsibility
- Team Leadership & Performance Management
- Lead and develop the Direct B2B sales organisation (inbound and outbound)
- Set clear activity, quality, and outcome standards
- Coach managers and ICs to perform consistently
- Work closely with Marketing on demand quality, routing, and prioritisation
- Partner with RevOps and Technology to improve CRM discipline and automation
- Reduce administrative burden on sellers
- Ensure sales process is simple, repeatable, and scalable
- Own forecast accuracy for the Direct channel
- Inspect leading indicators such as conversion, velocity, and drop-off
- Use data to identify bottlenecks and coach improvement
- Provide clear reporting to CSO, ExCo, and the Board
- Customer Experience, Suitability & Governance
- Ensure direct sales reflect Insignis’s regulatory and suitability standards
- Balance speed with quality without compromising outcomes
- Partner with Client Services to ensure smooth onboarding and funding
- Protect Insignis’s reputation while scaling volume
- Proven track record scaling inbound and outbound sales motions
- Strong understanding of funnel economics and conversion optimisation
- Experience operating in regulated or high-scrutiny environments
- Comfortable leading teams in fast-paced, metrics-driven settings
- Execution-led and outcome-focused
- Data-driven and analytically strong
- Operationally rigorous and systems-minded
- Calm under pressure
- Values-led with strong customer focus
- Competitive compensation
- 25 days holiday (exc. Bank holidays)
- Pension contributions
- Private medical insurance
- Employee health and wellness discounts
- Cycle to Work Scheme
- Monthly team lunches
Experience & Background
Leadership Attributes
Benefits Of The Job:
VP Of Sales - Direct Business in London employer: Insigniscash
At Insignis, we pride ourselves on being a dynamic and rapidly expanding FinTech company that values innovation and collaboration. As a VP of Sales in our Direct B2B Channel, you will not only have the opportunity to drive significant revenue growth but also to shape your career in a supportive environment that encourages personal and professional development. With competitive compensation, generous holiday allowances, and a strong focus on employee well-being, Insignis is committed to fostering a culture where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land VP Of Sales - Direct Business in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FinTech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. Understand their products and services, especially how they fit into the B2B landscape. This will help you tailor your responses and show that you’re genuinely interested in being part of their growth story.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your experience aligns with the role of VP of Sales. Focus on your successes in driving revenue and improving conversion rates, as these are key to impressing the hiring team at Insignis.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our exciting journey in the FinTech world.
We think you need these skills to ace VP Of Sales - Direct Business in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our fast-growing FinTech company and making a real impact on our sales team.
Tailor Your Experience:Make sure to highlight your relevant experience in scaling inbound and outbound sales motions. We’re looking for someone who understands funnel economics and can demonstrate their success in similar environments, so don’t hold back!
Be Data-Driven:Since we value data-driven decision-making, include specific metrics or achievements from your past roles. Show us how you've improved conversion rates or driven revenue growth – numbers speak louder than words!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our Direct B2B sales organisation.
How to prepare for a job interview at Insigniscash
✨Know Your Numbers
As a VP of Sales, you'll need to demonstrate your understanding of funnel economics and conversion optimisation. Brush up on key metrics related to sales performance, such as conversion rates and deal velocity. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Leadership Skills
This role requires strong leadership attributes, so prepare examples that highlight your experience in leading teams in fast-paced environments. Think about times when you coached team members to improve their performance or streamlined processes to enhance efficiency.
✨Align with Company Values
Insignis values a customer-focused approach, so be sure to convey your commitment to customer experience during the interview. Share specific instances where you've balanced speed with quality in sales processes, ensuring that customer satisfaction was never compromised.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and operational rigor. Prepare to discuss how you would diagnose and remove friction in the sales process or how you would balance inbound demand with structured outbound activity. Use real-life examples to illustrate your thought process.
