At a Glance
- Tasks: Lead exciting B2B marketing campaigns and optimise acquisition strategies.
- Company: Join Insignis, a rapidly growing FinTech company making waves in the finance sector.
- Benefits: Enjoy flexible working, 25 days holiday, private medical insurance, and fun monthly social events.
- Other info: Hybrid working model with three days in our vibrant London office.
- Why this job: Make a real impact on our growth while developing your career in a dynamic environment.
- Qualifications: 5+ years in B2B growth marketing, strong PPC skills, and a passion for finance.
The predicted salary is between 48000 - 72000 £ per year.
Insignis is a growing FinTech company looking for an enthusiastic individual to join our expanding team. We are experiencing rapid growth, making this a perfect position for someone eager to have a significant impact on our company\'s development and to grow their career alongside our evolving business. Our ideal candidate will demonstrate a strong growth mindset, an eagerness to build our growth playbook from scratch, and excellent stakeholder management skills.
The position will be based in our London office located in Devonshire Square, with some days working from home.
Working closely with the Director of Growth Marketing and Sales leaders, you will be responsible for planning and executing high-velocity tests to help define our Ideal Customer Profiles (ICPs) and optimize our acquisition strategies. Your responsibilities will include:
- Leading multichannel and integrated B2B marketing campaigns that generate marketing-qualified leads and revenue opportunities.
- Conducting market research and experiments to refine our ICP definitions and messaging strategies for acquisition, nurturing, and closing.
- Monitoring, analyzing, and reporting on marketing activities across channels (Web, SEO, social media, digital advertising) to provide insights, demonstrate ROI, and optimize campaigns.
- Managing marketing budgets across channels, ensuring value for money and tracking expenditures throughout the year.
- Collaborating with sales teams to identify and address pipeline growth bottlenecks.
- Measuring campaign performance and recommending adjustments to meet business goals.
Qualifications and Skills
- 5+ years of experience in B2B growth marketing or demand generation, preferably targeting finance professionals (CFOs, Treasurers, Financial Directors).
- Advanced knowledge of PPC and paid social media advertising (LinkedIn, Meta).
- Strong understanding of experimentation best practices.
- Excellent stakeholder management and prioritization skills.
- Proven track record of developing and executing successful marketing campaigns.
- Passion for execution and building new growth strategies.
- Strategic, commercial, and practical thinking abilities.
- Analytical, creative, and numerically confident.
- Exceptional planning and organizational skills.
- Interest in finance, FinTech, and cash management sectors.
- Positive, passionate, and driven attitude with a can-do mindset.
- Strong communication skills.
- Attention to detail and process adherence.
- Self-motivated with ownership and accountability.
- Ability to thrive in a fast-paced environment.
Benefits include a competitive salary, 25 days holiday (excluding bank holidays), flexible working options, private medical insurance, wellness discounts, Cycle to Work Scheme, monthly social events, and lunch-and-learn sessions.
Working Pattern
- Full-time, hybrid working model with three days in our London office.
Growth Marketing Manager in London employer: Insigniscash
Insignis is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a meaningful impact in the FinTech sector. With a strong emphasis on employee growth, we offer numerous opportunities for professional development alongside competitive benefits such as flexible working arrangements, private medical insurance, and engaging social events. Our London office, located in the vibrant Devonshire Square, provides a collaborative environment where creativity and strategic thinking thrive, making it an ideal place for passionate individuals to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Familiarise yourself with the FinTech landscape, especially focusing on the finance professionals like CFOs and Financial Directors. Understanding their pain points and how your marketing strategies can address these will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your experience with multichannel B2B marketing campaigns by preparing specific examples of successful projects you've led. Be ready to discuss the strategies you used, the results achieved, and how they align with Insignis's goals.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used data to optimise marketing campaigns in the past. Prepare to explain your approach to measuring ROI and how you’ve adjusted strategies based on performance metrics.
✨Tip Number 4
Demonstrate your stakeholder management abilities by sharing examples of how you've collaborated with sales teams or other departments to overcome challenges. This will show that you can work effectively in a cross-functional environment, which is crucial for this role.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in B2B growth marketing, especially in the finance sector. Use specific metrics to demonstrate your success in previous roles, such as lead generation numbers or campaign performance.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with multichannel marketing campaigns and stakeholder management.
Showcase Your Growth Mindset:During the application process, emphasise your growth mindset. Provide examples of how you've built strategies from scratch or adapted to changes in the market, showcasing your ability to thrive in a fast-paced environment.
Highlight Analytical Skills:Since the role involves monitoring and analysing marketing activities, be sure to mention any tools or methodologies you’ve used for data analysis. Discuss how you've used insights to optimise campaigns and improve ROI in past positions.
How to prepare for a job interview at Insigniscash
✨Showcase Your Growth Mindset
Demonstrate your enthusiasm for growth by sharing specific examples of how you've contributed to previous companies' development. Highlight any innovative strategies you've implemented and the impact they had on growth.
✨Prepare for Stakeholder Management Questions
Since excellent stakeholder management skills are crucial for this role, be ready to discuss your experience in collaborating with different teams. Prepare examples that showcase your ability to manage expectations and drive results through teamwork.
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to B2B marketing campaigns. Be prepared to discuss how you measure success and optimise campaigns based on data analysis, as this will demonstrate your analytical skills.
✨Express Your Passion for FinTech
Convey your interest in the finance and FinTech sectors during the interview. Share insights or trends you've noticed in the industry and how they could influence marketing strategies, showing that you're not just qualified but genuinely passionate about the field.
