At a Glance
- Tasks: Lead sales growth in the accountant channel and build strong relationships.
- Company: Fast-growing FinTech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, 25 days holiday, private medical insurance, and wellness discounts.
- Other info: Join a dynamic team where your ideas are valued and career growth is encouraged.
- Why this job: Make a significant impact on company growth while developing your career.
- Qualifications: Senior sales experience in B2B markets and strong team leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.
The Vice President of Sales – Accountant Channel is responsible for owning growth, penetration, and performance across Insignis’s accountant ecosystem. This role exists to turn Insignis’s existing and expanding accountant relationships into a consistent, high-quality source of applications, deposits, and long-term client value, while protecting trust, governance, and brand credibility. This is not a pure new-logo role. Success is defined by deepening engagement, improving referral quality, and embedding Insignis into accountants’ day-to-day workflows. The VP will build and lead the specialist team, define the operating rhythm of the channel, and ensure Insignis becomes a default, trusted solution within the UK accountancy market.
Key Objectives
- Drive sustainable revenue growth through the accountant channel
- Increase penetration and application volume across the existing accountant panel
- Improve referral quality, conversion rates, and time-to-value
- Build a scalable, repeatable operating model for accountant-led growth
- Position Insignis as a trusted, governance-led partner to accountancy firms
Core Responsibilities
- Channel Revenue Ownership
- Own revenue, pipeline, and application targets for the accountant channel
- Translate Insignis’s GTM strategy into clear channel-specific sales plans
- Balance acquisition of new firms with deepening penetration of existing relationships
- Maintain tight control of pipeline quality, deal progression, and forecasting
- Accountant Relationship & Penetration Strategy
- Define engagement models by firm type (SME, mid-market, larger and hybrid firms)
- Establish a clear cadence for relationship management, education, and referral activation
- Position Insignis as an extension of the accountant’s value to their clients
- Personally manage the most strategic accountant relationships
- Team Leadership & Capability Building
- Lead and develop the accountant channel sales and relationship management team
- Set clear expectations around activity, quality, and outcomes
- Coach the team to sell value, governance, and outcomes rather than features
- Build a high-trust, high-accountability culture aligned to Insignis’s values
- Go-to-Market & Enablement
- Partner closely with Marketing and Partner Marketing on messaging and positioning
- Develop enablement materials, playbooks, and client-ready assets for accountants
- Ensure consistent, compliant messaging across all accountant touchpoints
- Continuously refine ICPs and segmentation within the channel
- Forecasting, Data & Discipline
- Own forecast accuracy and reporting for the accountant channel
- Embed strong CRM discipline and pipeline inspection
- Use data to identify under-penetrated firms and referral friction
- Provide clear performance visibility to CSO, ExCo, and the Board
- Customer, Governance & Reputation
- Ensure accountant-led sales reflect Insignis’s regulatory obligations
- Challenge misaligned or low-quality opportunities
- Partner with Client Services to ensure strong onboarding and experience
- Act as a senior ambassador for Insignis within the accountancy ecosystem
Experience & Background
- Senior sales or channel leadership experience in B2B or professional-services-led markets
- Proven experience scaling a partner or referral-driven channel
- Strong understanding of how accountants influence client decisions
- Track record of building teams and driving performance through others
- Comfortable operating in regulated, trust-based environments
Leadership Attributes
- Commercially disciplined and focused on quality growth
- Relationship-led and credible with senior accountants
- Coach-driven, developing capability not dependency
- Data-literate and operationally rigorous
- Values-led with strong personal integrity
Benefits
- Competitive compensation
- 25 days holiday (ex. Bank holidays)
- Pension contributions
- Private medical insurance
- Employee health and wellness discounts
- Cycle to Work Scheme
- Monthly team lunches
VP Of Sales - Accountancy in London employer: Insignis
At Insignis, we pride ourselves on being a dynamic and rapidly expanding FinTech company that values innovation and collaboration. As a VP of Sales in the accountant channel, you will not only have the opportunity to shape our growth trajectory but also benefit from a supportive work culture that prioritises employee development and well-being. With competitive compensation, generous holiday allowances, and a focus on team engagement, Insignis is committed to fostering an environment where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land VP Of Sales - Accountancy in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Insignis. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace VP Of Sales - Accountancy in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Insignis.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Insignis's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Insignis
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Insignis.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Insignis will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Insignis employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
