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- Tasks: Lead digital marketing initiatives and manage customer lifecycle campaigns using HubSpot.
- Company: Join a fast-growing FinTech company making waves in the industry.
- Benefits: Enjoy competitive pay, 25 days holiday, private medical insurance, and wellness discounts.
- Why this job: Make a real impact on company growth while developing your career in a supportive environment.
- Qualifications: 3+ years in CRM marketing, strong HubSpot skills, and a data-driven mindset required.
- Other info: Hybrid working model: 3 days in the office, 2 days remote.
The predicted salary is between 36000 - 60000 £ per year.
We are a fast-growing FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to significantly impact our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.
We are seeking a highly skilled and motivated CRM Marketing Executive to lead our comprehensive digital marketing initiatives. This key individual will play an essential role in driving our marketing automation efforts and managing customer lifecycle campaigns.
Role Responsibilities- Utilising HubSpot to segment audiences, create and manage marketing campaigns, and nurture leads through the sales funnel.
- Support our marketing technology manager in ensuring HubSpot is set up and maintained following best practices across all enterprise-level hubs.
- Creating workflow automation within HubSpot to streamline marketing processes and improve efficiency.
- Implement A/B testing and best practices for deliverability and email rendering.
- Monitoring and analysing email campaign performance metrics to identify areas for improvement and refine targeting strategies.
- Measuring and reporting on the success of email campaigns using metrics such as open rates, click-through rates, and conversion rates.
- Act as the CRM spokesperson, sharing performance results and customer insights with key stakeholders.
- Keeping up-to-date on CRM and email marketing trends and best practices.
- 3+ years of CRM marketing experience, with a focus on email marketing.
- Strong understanding of CRM platforms, email marketing, and workflow automation.
- Proficiency in HubSpot or similar CRM software, with experience creating and managing email campaigns and workflows.
- Strong analytical skills with the ability to interpret CRM data, generate insights, and make data-driven decisions.
- High curiosity and empathy to ensure user-centric CRM campaigns.
- High attention to detail.
- Growth mindset.
- Excellent communication, cross-functional collaboration, and project management skills.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.
- A basic understanding of HTML is advantageous.
- Competitive compensation.
- 25 days holiday (ex. Bank holidays).
- Pension contributions.
- Private medical insurance.
- Employee health and wellness discounts.
- Cycle to Work Scheme.
- Monthly happy hours and team lunches.
- Lunch and learn training sessions.
Hybrid working pattern in London office, 3 days in the office, 2 days remote.
CRM Marketing Executive employer: Insignis Cash
Contact Detail:
Insignis Cash Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with HubSpot and its features, as this role heavily relies on it. Consider taking a short online course or certification to demonstrate your proficiency and understanding of the platform.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you've improved and the strategies you implemented.
✨Tip Number 3
Stay updated on the latest trends in CRM and email marketing. Follow industry blogs, attend webinars, or join relevant online communities to gather insights that you can share during your interview.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and how it has impacted your campaigns. Highlight any successful tests you've conducted and the lessons learned from them to show your growth mindset.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM marketing experience, especially with email marketing and HubSpot. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention how your background aligns with their needs, particularly your experience in managing customer lifecycle campaigns and your analytical skills.
Showcase Relevant Skills: In your application, emphasise your proficiency in HubSpot and any experience with workflow automation. Highlight your analytical abilities and how you've used data to drive marketing decisions in previous roles.
Research the Company: Familiarise yourself with the company's mission, values, and recent developments in the FinTech space. This knowledge will help you tailor your application and show your genuine interest in contributing to their growth.
How to prepare for a job interview at Insignis Cash
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM platforms, especially HubSpot. Be prepared to discuss specific campaigns you've managed and the results you've achieved, as this will demonstrate your hands-on knowledge and ability to drive marketing initiatives.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come prepared with examples of how you've used data to inform your marketing strategies. Discuss metrics like open rates and conversion rates, and how you've adjusted campaigns based on these insights.
✨Emphasise Your Adaptability
This company thrives in a fast-paced environment, so be ready to share experiences where you've successfully adapted to changing priorities. Highlight your growth mindset and willingness to learn new tools or techniques that can enhance your marketing efforts.
✨Communicate Effectively
As a CRM spokesperson, strong communication skills are essential. Practice articulating your ideas clearly and confidently. Be prepared to discuss how you’ve collaborated with cross-functional teams to achieve marketing goals, showcasing your teamwork abilities.
