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- Tasks: Lead magazine advertising sales and develop strategies to boost revenue.
- Company: Join a leading media company focused on luxury and lifestyle sectors.
- Benefits: Enjoy competitive salary, flexible working options, and professional development opportunities.
- Why this job: Be part of a dynamic team driving innovation in advertising across print and digital platforms.
- Qualifications: 10+ years in advertising sales, with strong client relationships and a degree in Marketing or Business.
- Other info: Opportunity to attend industry events and work with top-tier clients.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and results-driven Commercial Director to lead our magazine advertising sales operations. This individual will be responsible for developing and executing a robust commercial strategy to grow advertising revenue across print and digital platforms. The ideal candidate will have a strong network of clients and agencies in the luxury, fashion, travel, finance, and lifestyle sectors, with proven success in premium media sales.
Strategic Sales Leadership
- Define and implement the commercial sales strategy aligned with overall business objectives.
- Identify and pursue new business opportunities with brands, agencies, and media buyers.
Team & Performance Management
- Build and lead a high-performing sales team, providing mentorship, training, and clear KPIs.
- Monitor and report on sales performance, revenue forecasting, and pipeline management.
- Develop tailored advertising packages across print, digital, branded content, and special editions.
- Drive sponsorship and partnership opportunities for events, supplements, and native content.
- Manage top-tier accounts and attend client meetings, industry events, and trade shows.
- Provide strategic input into pricing, packaging, and positioning of advertising inventory.
Market Intelligence
- Stay abreast of market trends, competitor activity, and shifts in advertiser behaviour.
Minimum of 10 years' experience in advertising/media sales, with at least 5 years in a senior commercial role. Demonstrated track record of exceeding sales targets and building revenue pipelines. Strong relationships with media agencies, luxury brands, and direct clients across relevant sectors. Deep understanding of print, digital, and content-driven advertising solutions. Bachelor’s degree in Marketing, Business, Media, or related field; MBA preferred.
Sales Director - Commercial employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Commercial
✨Tip Number 1
Network like a pro! Since the role requires strong relationships with clients and agencies, attend industry events and trade shows to connect with potential contacts. Don't hesitate to reach out to your existing network for introductions to key players in the luxury, fashion, and lifestyle sectors.
✨Tip Number 2
Showcase your strategic thinking! Prepare to discuss how you would define and implement a commercial sales strategy that aligns with business objectives. Think about specific examples from your past experience where you've successfully identified new business opportunities and driven revenue growth.
✨Tip Number 3
Demonstrate your leadership skills! Be ready to talk about how you've built and led high-performing sales teams in the past. Highlight your approach to mentorship and training, and how you've set clear KPIs to drive performance.
✨Tip Number 4
Stay informed about market trends! Research current shifts in advertiser behaviour and competitor activity in the magazine advertising space. Being knowledgeable about these trends will not only impress us but also help you articulate your vision for driving advertising revenue effectively.
We think you need these skills to ace Sales Director - Commercial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising and media sales, particularly in luxury, fashion, travel, finance, and lifestyle sectors. Use specific metrics to demonstrate how you've exceeded sales targets in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Discuss your strategic sales leadership experience and how you plan to develop and execute a commercial strategy that aligns with the company's objectives.
Showcase Your Network: Mention your strong relationships with media agencies and luxury brands in your application. Highlight any relevant connections that could benefit the company and demonstrate your ability to drive new business opportunities.
Demonstrate Market Knowledge: In your application, include insights about current market trends and competitor activities. Show that you are proactive in staying informed about shifts in advertiser behaviour and how this knowledge can inform your sales strategy.
How to prepare for a job interview at Insignia Group of Companies
✨Showcase Your Sales Achievements
Be prepared to discuss specific examples of how you've exceeded sales targets in your previous roles. Highlight your experience in building revenue pipelines and any successful strategies you've implemented.
✨Demonstrate Industry Knowledge
Familiarise yourself with current trends in the luxury, fashion, travel, finance, and lifestyle sectors. Being able to discuss recent developments or shifts in advertiser behaviour will show that you are proactive and well-informed.
✨Emphasise Team Leadership Skills
Since the role involves managing a sales team, be ready to talk about your leadership style. Share examples of how you've mentored team members, set KPIs, and driven performance improvements.
✨Prepare for Strategic Discussions
Think about how you would define and implement a commercial sales strategy for the company. Be ready to discuss your approach to identifying new business opportunities and how you would tailor advertising packages to meet client needs.
