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- Tasks: Manage and optimise automated campaigns using HubSpot for impactful marketing.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Be at the forefront of marketing automation and drive real business results.
- Qualifications: Experience with marketing automation platforms and strong analytical skills.
- Other info: Collaborative environment with a focus on professional development.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Automation Expert will support the Head of CRM in managing and optimizing automated campaigns across HubSpot for both Insignia and VCFC. This role ensures that lifecycle and CRM strategies are executed flawlessly, automations run efficiently, and campaigns are aligned with business goals, compliance standards, and brand guidelines.
Key Responsibilities
- Automated Campaign Management: Support the setup, execution, and monitoring of automated email campaigns across VCFC and Insignia HubSpot instances.
- Workflow Optimization: Build, test, and refine automated nurturing, retention, and cross-sell journeys to maximize engagement and conversion.
- Strategy Execution: Translate CRM and lifecycle strategies into technical implementations, ensuring accurate and timely delivery.
- Performance Monitoring: Track automation KPIs, identify friction points, and iterate on workflows to improve results.
- Data Integrity & Compliance: Maintain high standards of privacy, regulatory compliance, and brand consistency across all automations.
- Cross-Functional Collaboration: Work closely with CRM, Marketing, Product, and Engineering teams to ensure automations are accurate, stable, and aligned with overall business objectives.
Professional Requirements
- Proven experience managing marketing automation platforms, preferably HubSpot.
- Strong understanding of lifecycle marketing, email marketing, and CRM strategy.
- Analytical mindset with experience tracking KPIs and optimizing workflows.
- Familiarity with privacy regulations and compliance requirements in digital marketing.
- Detail-oriented, with excellent problem-solving and project management skills.
- Collaborative approach, capable of working cross-functionally to align technical execution with business strategy.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Other
Location: Greater London, England, United Kingdom
Marketing Automation Expert employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Expert
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing automation space, especially those who work with HubSpot. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and how you optimised them. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM strategies and lifecycle marketing. Be ready to discuss how you've tackled challenges in previous roles and how you can apply that experience here.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation Expert
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Expert. Highlight your experience with HubSpot and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role involves tracking KPIs and optimising workflows, make sure to include examples of how you've used data to drive results in past roles. We’re all about those numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Insignia Group of Companies
✨Know Your HubSpot Inside Out
Make sure you’re well-versed in HubSpot’s features and functionalities. Brush up on how to set up automated campaigns, track KPIs, and optimise workflows. Being able to discuss specific examples of your past experiences with HubSpot will show that you’re not just familiar but also proficient.
✨Showcase Your Analytical Skills
Prepare to discuss how you've tracked and analysed KPIs in previous roles. Bring examples of how you identified friction points in workflows and what steps you took to improve them. This will demonstrate your analytical mindset and problem-solving abilities, which are crucial for this role.
✨Understand Compliance and Data Integrity
Familiarise yourself with privacy regulations and compliance standards relevant to digital marketing. Be ready to talk about how you’ve ensured data integrity in your past projects. This knowledge is essential for maintaining brand consistency and regulatory compliance in automated campaigns.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be prepared to share examples of successful cross-functional collaborations. Highlight how you’ve aligned technical execution with business strategy in the past. This will show that you can work effectively within a team to achieve common goals.
