Head of Digital Marketing in London

• Head of Digital Marketing
• London

We are seeking a dynamic and experienced Head of Digital Marketing to join our team.

This role is critical in driving the digital strategy and execution across all digital channels.

This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions.

The ideal candidate will have a deep understanding of financial services, luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.

Key Responsibilities

• Develop and implement a comprehensive digital strategy that aligns with the businesses and target audience.
• Develop growth strategies to increase brand awareness, engagement, and acquisition.
• Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies. This includes ads and landing pages.
• Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
• Management and enhancement of the marketing CRM (Hub Spot).
• Utilise CRM to drive segmentation of audiences and messages.
• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
• Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
• Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
• Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
• Work with the PR team and partners to execute campaigns and drive ROI alongside sales.
• Professional Requirements
• Previous background within the financial services and luxury sector is preferrable.
• Over 5 years’ experience within digital marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
• Creative and strategic thinker.
• Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
• Proficiency in marketing automation and CRM tools.
• Expertise in A/B testing and performance optimisation.
• Familiarity with luxury market dynamics and consumer behaviour.
• SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
• Excellent leadership, communication, and project management skills.
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