At a Glance
- Tasks: Lead digital marketing strategies and create engaging online experiences for luxury consumers.
- Company: Join a leading luxury brand focused on innovative digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape the future of luxury marketing and make a real impact in a dynamic environment.
- Qualifications: 5+ years in digital marketing, preferably in the luxury sector, with strong analytical skills.
- Other info: Collaborative team culture with a focus on creativity and strategic thinking.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a dynamic and experienced Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
- Develop and implement a comprehensive digital strategy that aligns with the businesses and target audience.
- Develop growth strategies to increase brand awareness, engagement, and acquisition.
- Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies, including ads and landing pages.
- Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
- Management and enhancement of the marketing CRM (HubSpot).
- Utilise CRM to drive segmentation of audiences and messages.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
- Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
Professional Requirements:
- Business and/or marketing or digital media degree or equivalent.
- Previous background within the luxury sector is preferable.
- Over 5 years’ experience within digital marketing.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
- Creative and strategic thinker.
- Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
- Proficiency in marketing automation and CRM tools.
- Expertise in A/B testing and performance optimisation.
- Familiarity with luxury market dynamics and consumer behaviour.
- SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
- Excellent leadership, communication, and project management skills.
Digital Marketing Manager in London employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. Include case studies, A/B testing results, and any analytics that highlight your success. This is your chance to shine and demonstrate your expertise in the luxury market.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Analyse their current strategies, identify areas for improvement, and come armed with ideas. This shows you’re not just interested in the role but are ready to contribute from day one!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage with us directly. Plus, it gives you a better chance of standing out in the application process. Let’s get you that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital strategy and luxury market dynamics, as these are key for us. Use specific examples that showcase your achievements in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can enhance our brand's online presence. Be sure to mention any relevant campaigns you've led and the results you've achieved.
Showcase Your Skills: We want to see your skills in action! Include any certifications or tools you're proficient in, like Google Analytics or HubSpot. If you've done A/B testing or optimised campaigns, let us know how you did it and what the outcomes were.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Insignia Group of Companies
✨Know Your Digital Stuff
Make sure you brush up on the latest digital marketing trends and technologies. Be ready to discuss how you've used tools like Google Analytics, SEO/SEM, and CRM systems in your previous roles. This shows you're not just familiar with the concepts but have practical experience too.
✨Showcase Your Luxury Market Insight
Since the role focuses on the luxury sector, be prepared to talk about your understanding of luxury market dynamics and consumer behaviour. Share specific examples of how you've tailored campaigns to engage high-end consumers, as this will demonstrate your fit for the position.
✨Prepare for A/B Testing Questions
Expect questions around A/B testing and performance optimisation. Have a couple of examples ready where you've successfully implemented A/B tests to improve campaign performance. This will highlight your analytical skills and strategic thinking.
✨Demonstrate Leadership and Communication Skills
As a Digital Marketing Manager, you'll need to lead teams and communicate effectively. Think of instances where you've led projects or collaborated with others to achieve goals. Highlighting these experiences will show that you possess the leadership qualities they're looking for.
