Commercial Director - VOL Magazine in London

The Commercial Director will oversee all commercial and revenue-generating activities across VOL’s print and digital platforms, the VOL Online Shop, and the L’Odyssee Membership and Card program. This role is responsible for building strategic partnerships, driving advertising and retail sales, expanding membership revenue, and positioning VOL and L’Odyssee as flagship lifestyle brands under the Insignia ecosystem. The successful candidate will bring a proven track record in luxury publishing, digital commerce, and high-end membership sales, with the ability to balance creativity, brand alignment, and commercial performance.

Key Responsibilities:

• Advertising & Sponsorship Sales: Develop and execute the global advertising sales strategy across VOL’s print, digital, and social platforms. Secure high-value advertising and brand partnership agreements with luxury brands across fashion, art, travel, and lifestyle sectors. Build and maintain long-term relationships with premium clients and agencies. Create and manage media kits, rate cards, and sponsorship packages aligned with VOL’s brand positioning. Collaborate with editorial and creative teams to ensure advertising integrates seamlessly with brand storytelling. Oversee the global distribution network of VOL Magazine through luxury hotels, private clubs, boutiques, yachts, airlines, and strategic retail partners. Develop distribution partnerships that reinforce brand prestige and visibility among UHNW and corporate audiences. Track and analyse performance metrics related to reach, circulation, and engagement. Explore opportunities for co-branded distribution, including events and VIP gifting.
• VOL Online Shop – Commercial Growth: Lead the commercial expansion of the VOL Online Shop, focusing on exclusive collaborations, curated luxury products, and capsule collections. Negotiate partnerships with luxury brands, designers, and artisans for unique e-commerce offerings. Oversee pricing, merchandising, and promotions to optimize revenue and brand consistency. Ensure a seamless integration between the online shopping experience and VOL’s editorial storytelling.
• L’Odyssee Membership & Card Sales: Design and implement the sales and partnership strategy for the L’Odyssee Membership and Card. Identify and convert UHNW and corporate clients through direct sales, events, and strategic partnerships. Work with marketing and Insignia’s concierge teams to create tailored membership packages and loyalty programs. Develop incentive structures, referral programs, and collaborations that enhance membership growth and engagement. Represent L’Odyssee at high-profile events, forums, and exhibitions to attract new members and partnerships. Define and achieve annual revenue targets across all business lines — advertising, e-commerce, membership, and partnerships. Provide quarterly reports and forecasts to the Board, highlighting performance, growth opportunities, and strategic recommendations. Build and lead a high-performing commercial team with clear KPIs and accountability. Work closely with Insignia Group’s finance, marketing, and operations departments to ensure cross-brand synergies and consistent messaging.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Business, Marketing, Media, or Communications.
• 8–10 years of commercial experience in luxury publishing, retail, or membership-based business models.
• Proven success in advertising sales, luxury partnerships, and membership program development.
• Strong network within luxury, travel, lifestyle, and design industries.
• Advanced negotiation and relationship-building skills.
• Deep understanding of digital commerce, brand storytelling, and premium client experience.
• Entrepreneurial mindset with strategic thinking and operational discipline.

Personal Attributes:

• Visionary, results-oriented, and commercially driven.
• Sophisticated understanding of UHNW client expectations and luxury branding.
• Exceptional presentation and communication skills.
• Committed to excellence, innovation, and brand integrity.