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- Tasks: Lead digital marketing strategies and enhance brand presence across all channels.
- Company: Insignia is a global luxury consultancy with over 28 years of experience in bespoke services.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for professional growth.
- Why this job: Join a visionary team shaping luxury experiences and driving innovative digital marketing initiatives.
- Qualifications: 5+ years in digital marketing, preferably in the luxury sector; degree in business or marketing.
- Other info: Opportunity to mentor a junior team and work with high-profile clients globally.
The predicted salary is between 43200 - 72000 £ per year.
Founded in 1996, Insignia began its journey as a provider of travel-related services and payment cards. Today, it has flourished into a comprehensive global luxury consultancy service, offering a bespoke 360-degree approach customised to meet each member's needs. With 24/7 access to dedicated personal assistants and an in-house lifestyle team, Insignia brings unprecedented service to its members. Insignia showcases an enviable range of super-premium and premium payment cards, from exquisite jewellery-inspired designs to refined luxury metal finishes. These offer unlimited spending potential and are tailored for business and individual use. With over 28 years of experience, Insignia has mastered the art of catering to the lifestyle needs of the most influential and affluent individuals across the globe. Today it is present in 7 cities – Dubai, London, New York, Hong Kong, Valletta, Bratislava and Geneva.
Position Overview: We are seeking a dynamic and experienced Senior Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
- Develop and implement a comprehensive digital strategy that aligns with the businesses (Insignia Group of Companies).
- Develop growth strategies to increase brand awareness, engagement, and acquisition.
- Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies.
- Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels.
- Management and enhancement of the marketing CRM (Hubspot).
- Utilise CRM to drive segmentation of audiences and messages.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Utilise analytics and customer insights to inform decision-making and optimise digital initiatives.
- Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
- Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
- Work with the PR team and partners to execute campaigns and drive ROI alongside sales.
- Identify and manage relationships with external agencies on A/B testing landing pages and website/analytics enhancements.
- System solution finding for supporting sales and marketing processes.
- Stay informed of digital marketing trends, competitive landscape, and industry best practices.
- Lead and mentor a small, junior digital marketing team.
Professional Requirements:
- Business and/or marketing or digital media degree or equivalent.
- Previous background within the luxury sector is preferable.
- Over 5 years’ experience within digital marketing.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
- Creative and strategic thinker.
- Ability to analyse data and translate insights into actionable strategies.
- Must have a growth mindset.
- Proficiency in marketing automation and CRM tools.
- Expertise in A/B testing and performance optimisation.
- Familiarity with luxury market dynamics and consumer behaviour.
- Excellent leadership, communication, and project management skills.
Head of Digital Marketing, Full Time employer: Insignia Group of Companies
Contact Detail:
Insignia Group of Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing, Full Time
✨Tip Number 1
Familiarise yourself with the luxury market dynamics and consumer behaviour. Understanding the nuances of this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with digital marketing tools and strategies, particularly in A/B testing and performance optimisation. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Tip Number 3
Network with professionals in the luxury sector and digital marketing field. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 4
Research Insignia's current digital presence and identify areas for improvement. This will not only show your initiative but also provide you with valuable talking points during interviews.
We think you need these skills to ace Head of Digital Marketing, Full Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the luxury sector. Emphasise your achievements in developing and executing successful digital strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Insignia's brand and its unique position in the luxury market. Discuss how your skills and experiences align with the key responsibilities outlined in the job description.
Showcase Your Digital Expertise: In your application, provide specific examples of your proficiency in tools like Google Analytics, CRM systems, and A/B testing. Highlight any successful campaigns you've managed and the results achieved.
Demonstrate Leadership Skills: Since the role involves leading a team, include examples of your leadership experience. Discuss how you have mentored others and fostered a collaborative environment in previous roles.
How to prepare for a job interview at Insignia Group of Companies
✨Showcase Your Luxury Market Knowledge
Make sure to demonstrate your understanding of the luxury market dynamics during the interview. Discuss recent trends, consumer behaviour insights, and how they can influence digital marketing strategies. This will show that you are not only familiar with the industry but also passionate about it.
✨Prepare for A/B Testing Discussions
Since the role involves optimising campaign performance through A/B testing, be ready to discuss your previous experiences with this method. Share specific examples of tests you've conducted, the outcomes, and how you used the results to inform future strategies.
✨Highlight Your Leadership Skills
As a potential leader of a small team, it's crucial to convey your leadership style and experience. Prepare to share examples of how you've mentored junior team members, fostered collaboration, and driven results in past roles.
✨Demonstrate Data-Driven Decision Making
The ability to analyse data and translate insights into actionable strategies is key for this position. Be prepared to discuss how you've used analytics tools like Google Analytics or CRM systems to inform your marketing decisions and track KPIs effectively.
