Commercial Director - Magazine Advertising Sales (City of London)

Commercial Director – Magazine Advertising Sales

Role Summary:

We are seeking a dynamic and results-driven Commercial Director to lead our magazine advertising sales operations. This individual will be responsible for developing and executing a robust commercial strategy to grow advertising revenue across print and digital platforms. The ideal candidate will have a strong network of clients and agencies in the luxury, fashion, travel, finance, and lifestyle sectors, with proven success in premium media sales.

Key Responsibilities:

Strategic Sales Leadership

• Define and implement the commercial sales strategy aligned with overall business objectives.
• Identify and pursue new business opportunities with brands, agencies, and media buyers.
• Expand relationships with existing advertisers to increase revenue and renewals.

Team & Performance Management

• Build and lead a high-performing sales team, providing mentorship, training, and clear KPIs.
• Monitor and report on sales performance, revenue forecasting, and pipeline management.

Revenue Generation & Client Development

• Develop tailored advertising packages across print, digital, branded content, and special editions.
• Drive sponsorship and partnership opportunities for events, supplements, and native content.
• Manage top-tier accounts and attend client meetings, industry events, and trade shows.

Collaboration & Coordination

• Work closely with editorial, marketing, and production teams to deliver integrated campaigns.
• Provide strategic input into pricing, packaging, and positioning of advertising inventory.

Market Intelligence

• Stay abreast of market trends, competitor activity, and shifts in advertiser behaviour.
• Identify emerging categories and sectors for new revenue streams.

Key Requirements:

• Minimum of 10 years\’ experience in advertising/media sales, with at least 5 years in a senior commercial role.
• Demonstrated track record of exceeding sales targets and building revenue pipelines.
• Strong relationships with media agencies, luxury brands, and direct clients across relevant sectors.
• Deep understanding of print, digital, and content-driven advertising solutions.
• Excellent leadership, negotiation, and client-facing communication skills.
• Strategic thinker with a proactive, entrepreneurial mindset.
• Bachelor’s degree in Marketing, Business, Media, or related field; MBA preferred.