Mgr Strategic Communications in Bolton

Location: Sheffield, Uxbridge or Manchester. 2 days a week in office.

About us: Insight is a Fortune 500-ranked global provider of hardware, software, cloud, and service solutions, providing clients the guidance and expertise needed to define, architect, implement and manage technology today while transforming for tomorrow.

The Strategic Communications Manager will act as the bridge between business strategy and communications planning, translating Insight’s commercial objectives into a consistent narrative platform that channel owners can execute across all external and internal communications. Reporting directly to the President of EMEA, this role partners closely with both marketing and business leadership to ensure that every message — whether to clients, partners, teammates, analysts, or the media - reinforces our strategic priorities, including Insight’s AI-first positioning and growth ambitions and will design the EMEA communications framework, embed a disciplined operating model, and work cross-functionally to ensure that strategic storytelling drives tangible business outcomes.

Key responsibilities:

• Strategic Communications Planning: Link with Global Insight messaging and translate EMEA strategy into a unified communications strategy and plan aligned to business growth priorities. Develop narrative and messaging frameworks for multiple audiences (clients, partners, teammates, analysts, vendors, and media). Establish quarterly and annual communications plans to deliver against two core imperatives: Position Insight as the credible AI-first solutions integrator in EMEA. Drive revenue growth through strategic storytelling and executive visibility.
• Communications Operating Model & Governance: Build a communication operating rhythm with standardised templates, editorial calendars, and approval processes. Create governance and reporting frameworks for campaigns, executive comms, and internal communications. Produce reusable communications playbooks to ensure message consistency across geographies and functions.
• Executive Communications & Strategic Influence: Act as a strategic advisor to the President of EMEA and other senior leaders for both internal and external communications. Develop executive visibility plans, including ghostwriting, thought leadership content, analyst/media briefings, and keynote preparation. Define when and how senior leaders should be engaged to support commercial and brand objectives.
• Campaign & Narrative Integration: Partner with PR, Social Media, and Marketing teams to ensure all external activity aligns with the core narrative platform. Ensure internal campaigns (e.g., all hands, town halls, newsletters, culture initiatives) echo and reinforce strategic positioning. Work with brand and demand generation teams to embed narratives into digital campaigns, account-based marketing (ABM), and partner marketing initiatives.
• Internal Communications Strategy: Collaborate with the internal comms specialist to shape engaging, strategy-led content for EMEA teammates. Ensure internal messaging mirrors external positioning, reinforcing business strategy, culture, and the employee value proposition. Oversee a co-ordinated approach to internal communications, owning the master plan, communications channels, communications governance to ensure joined up messaging which is synchronised across the EMEA business.
• Change & Culture Communications: Serve as communications lead for regional change management initiatives (e.g., reorganizations, new programs, technology rollouts). Partner with HR to create communication programs that support: Best Places to Work recognition, Diversity, Equity & Inclusion initiatives, Culture-building efforts across EMEA.

This list is not exhaustive; you will be required to undertake additional responsibilities as reasonably requested by your manager.

Key skills and experience required:

• Essential: Proven track record in strategic communications, corporate affairs, or brand strategy within a B2B technology environment. Strong business acumen with the ability to translate commercial priorities into compelling narratives. Experience advising senior executives and aligning multi-channel communications to business goals. High level of written and spoken English. Exceptional writing, editing, and storytelling skills for multiple audiences.
• Desirable: Comfortable operating in a matrixed, multi-country environment with multiple stakeholders. Experience working across EMEA geographies with sensitivity to cultural and market differences. Proficiency in using digital tools for content creation, campaign tracking, and reporting. Demonstrates a high level of problem-solving and analytical skills, and experience of championing change management programmes and continuous improvement initiatives.

About Insight: We believe that by giving you the freedom to think big and empower you to reach your full potential, together we will achieve the best outcomes. Along with excellent benefits and a compelling reward package, we offer the opportunity to work in a supportive environment with a high level of autonomy and creativity - there’s a reason our average employee tenure is over 6 years. We strive to display our three core values of Hunger, Heart, and Harmony every day. They represent and drive who we are here at Insight and by doing so we are doing amazing things. Insight started in a garage in 1988 and it is through harnessing our three core values that two brothers, Eric and Tim Crown, steered Insight to the Fortune 500 company it is today. We are now a Global IT Services and Solutions business, passionate about helping customers and the real people who sit behind them.

Application Details: Insight is an equal opportunity employer, and we are committed to achieving diversity and equality within our organisation. We seek out people from diverse backgrounds and encourage you to apply. We will endeavour to contact you within five business days, should we feel your profile is a good match for this role. If you do not hear from us within this timeframe, please presume that on this occasion, your application was not successful.