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- Tasks: Lead a dynamic sales team and drive high-value sponsorship sales.
- Company: Join a market-leading international events and content company in London.
- Benefits: Enjoy a competitive OTE of £100k in your first year and growth opportunities.
- Why this job: Be part of a performance-driven culture that values innovation and collaboration.
- Qualifications: Proven B2B sales experience, strong leadership skills, and a strategic mindset required.
- Other info: Opportunity to influence product development and work with senior management.
The predicted salary is between 60000 - 84000 £ per year.
Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE A leading international B2B events and intelligence organisation operating across the defence and security ecosystem is seeking an experienced Divisional Sponsorship Sales Director. This is a senior leadership role with responsibility for driving sponsorship revenue across a strategic portfolio of defence-focused conferences, digital events, and integrated campaigns. You will play a critical role in shaping commercial strategy, leading and developing a high-performing sales team, and building long-term partnerships with senior stakeholders across defence primes, SMEs, government bodies, and solution providers. Key Responsibilities Provide senior sales leadership across multiple defence and security sponsorship campaigns (live, digital, and hybrid formats) Lead, manage, and develop a team of up to 5 sponsorship sales professionals against ambitious growth targets Own and deliver divisional sponsorship revenue performance, consistently hitting and exceeding targets Build and maintain long-term strategic relationships with key defence-sector clients and partners Drive the commercial development of both established defence portfolios and emerging capability areas Design and implement divisional sponsorship revenue strategy aligned with wider business objectives Work closely with marketing, content, and operations teams to optimise product-market fit and commercial outcomes Deliver structured coaching, mentoring, and professional development to build future sales leadership capability Lead cross-team training initiatives to improve sales skills, knowledge, and processes Implement sales productivity and performance improvement initiatives Conduct regular forecasting, pipeline reviews, and performance reporting with senior leadership Contribute to product innovation and the development of new commercial opportunities within the defence sector About You Proven senior B2B sales leader with experience managing high-value sponsorship, media, events, or solutions-based sales Strong track record of delivering and exceeding revenue targets in complex, consultative sales environments Experience selling into defence, security, government, or highly regulated B2B sectors is highly desirable Confident people leader with a passion for coaching, developing, and scaling sales teams Strategic thinker with hands-on commercial acumen and the ability to lead from the front Comfortable engaging at C-suite and senior decision-maker level Highly organised, data-driven, and commercially focusedWhat’s On Offer Competitive base salary of £60,000–£80,000, depending on experience Year 1 OTE £150,000, growth YoY Uncapped commission and override scheme with strong earning potential Opportunity to lead a strategically important defence-sector portfolio Clear scope for progression within a growing international organisation Hybrid working model and a collaborative, high-performance culture Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE
Divisional Sales Director employer: Insight Select
Contact Detail:
Insight Select Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Divisional Sales Director
✨Tip Number 1
Network with professionals in the B2B events and media sectors. Attend industry conferences, webinars, and networking events to connect with potential colleagues and leaders who can provide insights into the company culture and expectations.
✨Tip Number 2
Research the latest trends in sponsorship sales and B2B events. Being knowledgeable about current market dynamics will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed sales teams in the past. Be ready to share specific examples of how you've coached team members to exceed their targets and drive revenue growth.
✨Tip Number 4
Familiarise yourself with StudySmarter's values and mission. Understanding our company culture will help you align your responses during interviews and show that you're a great fit for our team.
We think you need these skills to ace Divisional Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B sales experience, particularly in sponsorship or media sales. Use specific metrics to demonstrate your success in previous roles, such as revenue generated or targets exceeded.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and experience managing sales teams. Discuss your strategic approach to driving revenue and how you plan to contribute to the company's growth.
Showcase Relevant Achievements: Include examples of how you've successfully recruited, coached, and mentored sales teams in the past. Highlight any structured training initiatives you've implemented that led to improved performance.
Prepare for Interviews: Anticipate questions about your experience with high-value sponsorship sales and your ability to influence senior stakeholders. Be ready to discuss your strategies for exceeding revenue targets and collaborating with other sales leaders.
How to prepare for a job interview at Insight Select
✨Showcase Your Leadership Skills
As a Divisional Sales Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed and developed sales teams in the past.
✨Demonstrate Your B2B Expertise
Highlight your experience in B2B sponsorship or media sales. Be ready to share specific achievements and how you generated revenue in previous roles, as this will be crucial for the interviewers.
✨Prepare for Strategic Discussions
Since the role involves driving strategic growth, think about how you would approach developing sponsorship revenue. Prepare to discuss your ideas on market trends and how they could impact the company's offerings.
✨Engage with Senior Stakeholders
You'll need to influence senior stakeholders, so practice articulating your thoughts clearly and confidently. Prepare questions that show your understanding of the company’s goals and how you can contribute to them.
