At a Glance
- Tasks: Launch and optimise direct response marketing campaigns across TV and print.
- Company: Join one of the UK's fastest-growing ecommerce brands.
- Benefits: Enjoy a £40,000 salary, flexible hours, and great perks like free breakfast.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Combine creativity with analytics to make a real impact in marketing.
- Qualifications: Experience in performance marketing and strong analytical skills required.
Are you a data-driven marketer who loves seeing campaigns deliver real results? Looking for a role where you'll combine creativity with analytics whilst working for one of the UK's fastest-growing ecommerce brands?
Our client is looking for a Direct Response Marketing Specialist to join their growing marketing team, supporting the delivery and optimisation of Direct Response TV (DRTV) and print advertising campaigns. This is a fantastic opportunity for someone who enjoys analysing campaign performance, testing new ideas and making a genuine commercial impact within a fast-paced business.
The Role
Working closely with internal teams and external agency partners, you'll play a key role in launching, monitoring and optimising direct response campaigns across TV and print. This position offers an exciting mix of campaign management, creative development and performance analysis.
Responsibilities include:
- Supporting the day-to-day delivery of DRTV and print advertising campaigns
- Assisting with campaign planning, launches and creative development
- Coordinating campaign activity to ensure projects are delivered on time
- Working alongside media agencies to optimise TV airtime and print placements
- Running A/B tests and creative experiments to improve campaign performance
- Monitoring campaign KPIs including ROAS, response rates and conversions
- Analysing performance data to identify opportunities for improvement
- Assisting with campaign budgeting and spend tracking
- Building strong relationships with agency partners
- Keeping up to date with industry trends and best practice in direct response marketing.
About You
You'll be analytical, commercially minded and excited by performance marketing. You enjoy working with data but also have a creative side, allowing you to develop campaigns that generate measurable results.
You’ll ideally have:
- Experience within direct response, performance or campaign marketing
- Strong analytical skills with the ability to interpret campaign data
- Knowledge of KPIs including ROAS, CPA, attribution and conversion funnels
- Experience working with agencies or external marketing partners
- Excellent organisation and project management skills
- A proactive attitude with a passion for testing, optimisation and continuous improvement
- Strong communication skills and the ability to manage multiple campaigns simultaneously.
Benefits
- Salary of £40,000
- Private healthcare
- Flexible working hours
- Minimum 25 days' holiday plus bank holidays
- Birthday off every year
- Buy & sell holiday scheme
- Paid sick leave
- Enhanced maternity & paternity pay
- Company pension
- Free breakfast every morning
- Free EV charging
- Free monthly car wash
- Staff discounts and free products
- Casual dress code
- Regular team events and charity fundraising
- Cycle to work and electric vehicle salary sacrifice schemes.
Apply Today
This is an exciting opportunity to join one of the UK's fastest-growing ecommerce businesses, where you'll have the chance to shape high-profile marketing campaigns, develop your skills and contribute directly to commercial growth. If you're passionate about performance marketing and thrive in a fast-paced environment, we'd love to hear from you.
Direct Response Marketing Specialist employer: Insight Select
Join a dynamic and innovative team at one of the UK's fastest-growing ecommerce brands, where your creativity and analytical skills will directly impact high-profile marketing campaigns. With a strong focus on employee well-being, we offer flexible working hours, generous holiday allowances, and a vibrant work culture that encourages personal and professional growth. Enjoy unique perks such as free breakfast, regular team events, and opportunities for continuous improvement in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Response Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insight Select and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insight Select are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insight Select on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insight Select. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Direct Response Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insight Select. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insight Select:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insight Select’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insight Select
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insight Select will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insight Select, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
